# Lisa Hu

> Lisa Hu co-founded Roo, a marketplace for veterinary professionals’ freelance shifts, and led it through its January 2023 Series A announcement before transitioning to strategic advisor in June 2023. Her earlier career included Accenture, Reuters, ESPN, Amazon and Blippar. She subsequently founded The Real Feel, a platform collecting and analyzing everyday human sentiment.

- **Role:** Founder at The Real Feel
- **Organizations:** The Real Feel, Roo, Blippar, Reuters, ESPN, Amazon, Accenture, International School for Champions
- **Education:** BBA, University of Michigan, Ann Arbor, MBA, London Business School
- **Known for:** Built Blippar’s American team and brand partnerships., Led Roo through its $11 million Series A announcement in January 2023., Roo reported more than 100,000 employment opportunities by the June 2023 leadership transition.

## Career timeline

- **Before Blippar** — Worked at Accenture and held strategy and media roles at Reuters, ESPN and Amazon.
- **2012** — Built Blippar’s US presence following its North American launch.
- **2013** — Published partnership advice in The Next Web as Blippar’s US vice president and general manager.
- **2014** — Recognized among Mobile Marketer’s Mobile Women to Watch 2014; published an essay in Fast Company.
- **2018** — Began working on Roo with David Strauss; Roo was incorporated in 2018.
- **2019** — Roo launched its marketplace in Houston; Hu served as co-founder and CEO.
- **2021** — Roo announced a Floodgate-led seed round and expansion into Southern California.
- **2023-01** — Roo publicly announced an $11 million Series A with Hu as co-founder and CEO.
- **2023-06** — Roo announced Danny Leffel as CEO and Hu’s transition to strategic advisor.
- **2024** — Founded and launched The Real Feel, a human sentiment data platform.

## Achievements

- Built Blippar’s American team and brand partnerships.
- Led Roo through its $11 million Series A announcement in January 2023.
- Roo reported more than 100,000 employment opportunities by the June 2023 leadership transition.
- Founded The Real Feel and developed a product combining public polling, mood scores, qualitative answers and AI analysis.
- Recognized as one of Mobile Marketer’s Mobile Women to Watch 2014.

## Latest updates

- **2026-10** — In an October 9 interview, Hu discussed The Real Feel’s interest from financial researchers, exploratory work with Wolfe Research and the need for further validation of predictive uses.
- **2024-11** — A local profile identified Hu as a Westport, Connecticut resident following a move from San Francisco.

## Links

- Website: https://www.therealfeel.ai/
- LinkedIn: https://www.linkedin.com/in/lisa-hu-26a6233
- Twitter/X: https://twitter.com/lisabhu

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Profile page: https://yespress.io/lisa-hu
Published by YesPress — https://yespress.io
Last updated: 2026-10-22