# Lisa Hasen

> Lisa Hasen is a Birmingham-based B2B software marketing executive and the Chief Marketing Officer of Catalis. After a long tenure at Daxko and four years leading marketing at CARET, she joined Catalis in March 2026 to direct brand, communications, demand generation, and go-to-market strategy for a government-technology company serving more than 7,000 public agencies across North America.

- **Role:** Chief Marketing Officer at Catalis
- **Organizations:** Catalis, CARET, Daxko, Momentum Leaders, Greater Birmingham Humane Society, Firehouse Shelter
- **Education:** B.A. in International Studies and Spanish, Rhodes College
- **Known for:** Appointed Chief Marketing Officer of Catalis in March 2026., Built nearly 20 years of marketing and go-to-market experience across vertical B2B SaaS and integrated payments., Recognized in the 2010 Daxko Achievers Club for performance among the company's top 10% of team members.

## Career timeline

- **2010** — Recognized in the Daxko Achievers Club, an honor for the top 10% of team members, for her work as Market Manager in the association market.
- **2013** — Served as Daxko's Director of Go-to-Market Strategy and as media contact for the NetVentures acquisition announcement.
- **2019-2020** — Served as Senior Director of Marketing and Communications at Daxko.
- **2020** — Became Executive Director of Marketing at Daxko.
- **2021** — Served as Vice President of Enterprise Marketing at Daxko.
- **2022-2025** — Led marketing at CARET, first as Vice President of Marketing and later as Senior Vice President of Marketing.
- **2026** — Joined Catalis as Chief Marketing Officer, responsible for brand, communications, demand generation, and go-to-market strategy.

## Achievements

- Appointed Chief Marketing Officer of Catalis in March 2026.
- Built nearly 20 years of marketing and go-to-market experience across vertical B2B SaaS and integrated payments.
- Recognized in the 2010 Daxko Achievers Club for performance among the company's top 10% of team members.
- Graduated from Momentum Leaders' Women's Executive Leadership Program in 2019.
- Served on the boards of the Greater Birmingham Humane Society and Firehouse Shelter.
- Presented in Association of Legal Administrators webcasts on employee engagement and work-smarter culture in 2024 and 2025.

## Latest updates

- **2026-06** — Announced that the Catalis marketing team was hiring a Digital Content Manager to lead website, search visibility, conversion, and top-of-funnel content work.
- **2026-03** — Joined Catalis as Chief Marketing Officer and thanked the executive team for its trust and first-day welcome.
- **2025-06** — Appeared on an Association of Legal Administrators panel about building a work-smarter culture, communicating mission, evaluating technology, and managing change.

## Links

- Website: https://catalisgov.com
- LinkedIn: https://www.linkedin.com/in/lisahasen

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Profile page: https://yespress.io/lisa-hasen
Published by YesPress — https://yespress.io
Last updated: 2026-09-04