# Lisa Cottrell

> Lisa Cottrell is the Chief Marketing Officer of VertiGIS, where she leads product, digital, communications, and growth marketing for geospatial software used by utilities, governments, telecommunications providers, and infrastructure organizations. Her career has moved from community relations and event marketing at Island Savings to a sequence of increasingly senior roles at Latitude Geographics and VertiGIS, while her volunteer work with Minerva BC connects her present-day leadership to a youth program she attended in 2003.

- **Role:** Chief Marketing Officer at VertiGIS
- **Organizations:** VertiGIS, Latitude Geographics, Island Savings, Minerva BC, United Way of Greater Victoria, Canadian Credit Union Association, Victoria Community Funders' Network
- **Education:** Honours Bachelor of Arts, University of Victoria, University of Newcastle, Women in Leadership Certificate, Cornell University
- **Known for:** Advanced through four marketing leadership roles at VertiGIS, becoming Chief Marketing Officer in 2023., Received the VertiGIS President's Award in 2019., Won a Marketing Association of Credit Unions AIM Award in the special events category in 2014 for Island Savings' Jubilee branch grand opening.

## Career timeline

- **2003** — Participated in Minerva BC's Learning to Lead program as a high school student.
- **2012-2013** — Worked as Promotion and Event Specialist at Island Savings Credit Union.
- **2013-2014** — Served as Community Relations Specialist at Island Savings.
- **2015-2017** — Worked as Marketing Specialist at Island Savings, a division of First West Credit Union.
- **2017-2019** — Joined Latitude Geographics as Marketing and Events Specialist.
- **2019-2021** — Served as Brand Manager at VertiGIS and received the company's President's Award in 2019.
- **2021-2022** — Became Director of Corporate and Brand Marketing at VertiGIS.
- **2022** — Returned to Minerva BC as a business leader in the Making Space for Youth Leadership program.
- **2023** — Advanced from VP Global Marketing to Chief Marketing Officer at VertiGIS.
- **2026** — Continues to serve as Chief Marketing Officer on the VertiGIS leadership team.

## Achievements

- Advanced through four marketing leadership roles at VertiGIS, becoming Chief Marketing Officer in 2023.
- Received the VertiGIS President's Award in 2019.
- Won a Marketing Association of Credit Unions AIM Award in the special events category in 2014 for Island Savings' Jubilee branch grand opening.
- Led the DASHBAND project team recognized as Island Savings Team of the Quarter in 2015.
- Shared in Island Savings marketing team awards in 2015 and 2016.
- Returned to Minerva BC as a business leader 19 years after attending its youth leadership program.

## Latest updates

- **2026-08** — Listed on VertiGIS' current leadership page as Chief Marketing Officer, leading product, digital, communications and growth marketing.
- **2023-10** — Named as Chief Marketing Officer in the VertiGIS Networks Locator launch announcement.
- **2023-09** — Moved from VP Global Marketing to Chief Marketing Officer at VertiGIS.

## Links

- Website: https://www.vertigis.com
- LinkedIn: https://ca.linkedin.com/in/lisa-cottrell-ab72904a

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Profile page: https://yespress.io/lisa-cottrell
Published by YesPress — https://yespress.io
Last updated: 2026-08-24