# Lisa Cooke

> Lisa Cooke is the Calgary-based Senior Vice President and Chief Marketing Officer of ATCO, where she leads brand, marketing, communications and digital work for a diversified company spanning housing, energy and defence services. Her 25-year career has moved through advertising, entertainment, technology, arts and culture, telecommunications and infrastructure, with a recurring focus on turning complicated organizations into clear, useful stories.

- **Role:** Senior Vice President, Chief Marketing Officer at ATCO
- **Organizations:** ATCO, Shaw Communications, Freedom Mobile, Banff Centre for Arts and Creativity, Keywork Labs Inc., Trigger, Twentieth Century Fox, Solomon Friedman Advertising, National accessArts Centre
- **Education:** Ivey Executive Program, The Ivey Academy at Ivey Business School, Communications and Advertising Accredited Professional (CAAP), Institute of Communication Agencies, Bachelor's degree in Public Relations and Journalism, minor in Business, Arizona State University, Walter Cronkite School of Journalism and Mass Communication
- **Known for:** Appointed ATCO's Senior Vice President, Chief Marketing Officer in September 2022., Led ATCO's integrated global brand campaign, Possibilities for Generations, launched in 2026., Helped deliver Banff Centre for Arts and Creativity's first institutional identity update in more than 30 years.

## Career timeline

- **Early career** — Held roles spanning advertising, entertainment and brand work at Solomon Friedman Advertising, Twentieth Century Fox and Trigger.
- **Before 2016** — Worked in strategy and communications at Keywork Labs and became Vice President of Marketing and Communications at Banff Centre.
- **2016** — Helped introduce Banff Centre for Arts and Creativity's first institutional graphic identity update in more than 30 years.
- **2017-2022** — Held senior marketing roles at Shaw Communications and Freedom Mobile, most recently Vice President, Brand, Advertising & Marketing.
- **2021-2024** — Served as a board member of National accessArts Centre.
- **2022** — Joined ATCO as Senior Vice President, Chief Marketing Officer in September.
- **2023** — Completed the Ivey Executive Program at Ivey Business School.
- **2026** — Led the launch of ATCO's global Possibilities for Generations brand campaign, focused on housing, energy and defence.

## Achievements

- Appointed ATCO's Senior Vice President, Chief Marketing Officer in September 2022.
- Led ATCO's integrated global brand campaign, Possibilities for Generations, launched in 2026.
- Helped deliver Banff Centre for Arts and Creativity's first institutional identity update in more than 30 years.
- Held multiple senior roles across brand, advertising, consumer marketing, digital sales and customer experience at Shaw Communications and Freedom Mobile.
- Served on the board of National accessArts Centre from 2021 to 2024.

## Latest updates

- **2026-07** — Visited ATCO operations in Western Australia, toured facilities in Jandakot and Hope Valley, and presented global growth strategies and the Possibilities for Generations platform at an employee event.
- **2026-05** — Announced ATCO's global Possibilities for Generations brand campaign, framing the company's work around housing, energy and defence.
- **2025-10** — Represented ATCO at a True Patriot Love event where the company was recognized with a Veteran Employment Champion Award.

## Links

- Website: https://www.atco.com
- LinkedIn: https://www.linkedin.com/in/lisa-cooke-4a870317

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Profile page: https://yespress.io/lisa-cooke
Published by YesPress — https://yespress.io
Last updated: 2026-08-24