# LIQUID SOUL

> LIQUID SOUL is an Atlanta-based, privately held advertising and marketing agency that helps entertainment, sports, technology, healthcare, retail, financial, political and consumer brands reach audiences through research-led strategy, creative, public relations, media, live experiences, community engagement and content production. Founded in 2001 as an online radio destination, it moved into client services and then focused on film marketing in 2005, building a specialty in finding valuable audiences that broad campaigns often miss.

- **Founded:** 2001
- **Headquarters:** Atlanta, United States
- **Founders:** Tirrell D. Whittley (CEO and Founder), Nick Nelson (Co-founder and former CMO)
- **Products:** Integrated brand marketing, LIQUID SOUL Studios, LIQUID SOUL Live, LIQUID SOUL Politico
- **Notable:** Won an Effie Award in 2008 for CNN Presents: Black in America., Supported marketing for more than 70 films that had generated over $1 billion in aggregate box-office revenue by 2014; this figure describes the films, not agency revenue., Its Black Panther and Walmart campaign generated more than 20 million press and social impressions and distributed about 1,500 screening tickets.

## Products & services

- **Integrated brand marketing** — Research, audience insights, brand management, creative services, public relations, digital and social campaigns, influencer engagement, media strategy and buying.
- **LIQUID SOUL Studios** — Concept-to-screen and script-to-screen production for advertising, social and digital content, episodic work, documentaries and feature films.
- **LIQUID SOUL Live** — Live and virtual experiential activations, event production and audience engagement.
- **LIQUID SOUL Politico** — Political and advocacy strategy, multicultural outreach, media buying, voter targeting, GOTV, crisis work and grassroots engagement.

## Achievements

- Won an Effie Award in 2008 for CNN Presents: Black in America.
- Supported marketing for more than 70 films that had generated over $1 billion in aggregate box-office revenue by 2014; this figure describes the films, not agency revenue.
- Its Black Panther and Walmart campaign generated more than 20 million press and social impressions and distributed about 1,500 screening tickets.
- Its Salesforce Black Business Month program earned more than 2 million views, 70 million impressions and a Webby Award.
- Its CIAA social work reported follower growth of 130% on Facebook, 268% on Instagram and 138% on Twitter between August 2018 and March 2019.
- Founder Tirrell Whittley received INROADS' 2023 Innovator of the Year honor and was named a Georgia Titan 100 honoree in 2024 and 2025.
- The company reached its 25th anniversary in 2026.

## Latest updates

- **2026-09** — LIQUID SOUL marked 25 years by opening its campaign archive and revisiting work across entertainment, sports, consumer brands, technology, politics, festivals and experiential marketing.
- **2026-07** — The agency provided creative services supporting Qcells' announcement of solar-cell production at its Cartersville, Georgia facility.
- **2025-06** — Founder Tirrell Whittley was highlighted as a second-year Georgia Titan 100 honoree and board member.
- **2025-01** — Whittley discussed his filmmaking, entrepreneurship and multicultural-marketing career on the More Than A Title podcast.

## Links

- Website: https://goliquidsoul.com
- LinkedIn: https://www.linkedin.com/company/goliquidsoul
- Twitter/X: https://x.com/goliquidsoul
- Instagram: https://www.instagram.com/goliquidsoul/
- Facebook: https://www.facebook.com/goliquidsoul/

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Profile page: https://yespress.io/liquid-soul
Published by YesPress — https://yespress.io
Last updated: 2026-09-20