# LinkToAny

> LinkToAny (formerly ShoppinPal) is a Los Angeles-based integration platform that helps commerce software providers onboard merchants, migrate data between systems, and connect the apps a business already runs. Its iPaaS-style platform links point-of-sale, ecommerce, accounting, loyalty and ordering systems - working with names like Shopify, Lightspeed, Clover, Intuit/QuickBooks, Square, GoDaddy and PayPal - so platforms can go live with new merchants in days rather than weeks, with an increasingly AI-native approach to onboarding and migrations.

- **Founded:** 2011
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Sriram Subramanian (Cofounder & CEO), Arun Radhakrishnan (Cofounder)
- **Team size:** ~120 employees
- **Products:** Automated Merchant Onboarding, AI-led Migrations, Pre-built & Custom Integrations, Embedded Integration Solutions, Data Operations Concierge & Sales Engineering
- **Notable:** Rebranded from ShoppinPal to LINK / LinkToAny in 2023 to reflect its integration focus., Raised a $5M seed round in October 2023., Reported up to 95% reduction in merchant onboarding times for platform customers.

## Products & services

- **Automated Merchant Onboarding** — Tools that let commerce platforms onboard new merchants dramatically faster, reducing time-to-live from weeks or months to days.
- **AI-led Migrations** — Data migration services that move historical sales, catalog and customer data when a merchant switches POS or ecommerce systems.
- **Pre-built & Custom Integrations** — A library of maintained connectors plus custom integration development linking POS, ecommerce, accounting, loyalty/CRM and ordering systems.
- **Embedded Integration Solutions** — White-label, embeddable integrations that ISVs and platforms surface inside their own products.
- **Data Operations Concierge & Sales Engineering** — Managed services and sales-engineering support to help platforms design, launch and maintain integration flows.

## Achievements

- Rebranded from ShoppinPal to LINK / LinkToAny in 2023 to reflect its integration focus.
- Raised a $5M seed round in October 2023.
- Reported up to 95% reduction in merchant onboarding times for platform customers.
- Powers integrations for 1,800+ golf courses and 1,200+ retail businesses.
- Migration services featured on the Lightspeed Marketplace.

## Latest updates

- **2023-07** — ShoppinPal announced a full rebrand to LINK, with a new logo, website (linktoany.com) and social presence.
- **2023-10** — Closed a $5M seed round, with Expert Dojo among the investors.
- **2024-2026** — Expanded AI-led onboarding and migration capabilities and refreshed its restaurant-technology (RestTech) and accounting integration solutions.

## Links

- Website: https://linktoany.com
- LinkedIn: http://www.linkedin.com/company/linktoany
- Twitter/X: https://twitter.com/shoppinpal
- YouTube: https://www.youtube.com/@Linktoany
- Facebook: https://facebook.com/shoppinpal

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Profile page: https://yespress.io/linktoany
Published by YesPress — https://yespress.io
Last updated: 2026-07-14