# Lindsey Allard

> Lindsey Allard is the co-founder and CEO of PlaybookUX, a video-based user research platform she launched in 2018 to make customer feedback fast, affordable, and accessible to anyone from a solo freelancer to a Fortune 500 team like Google. A former Division I lacrosse player at Dartmouth and a graduate of the first Quantic MBA class, she ran product at three startups before building PlaybookUX with her college teammate Kristen Giovanniello. The company is bootstrapped, profitable within its first year, and reached roughly $1.8M in annual revenue without spending a dollar on advertising.

- **Role:** Co-Founder & CEO at PlaybookUX
- **Organizations:** PlaybookUX
- **From:** Boston, Massachusetts, United States
- **Nationality:** American
- **Education:** B.A. (Psychology / liberal arts); Division I women's lacrosse, Dartmouth College, MBA (first graduating cohort), Quantic School of Business and Technology
- **Known for:** Bootstrapped PlaybookUX to roughly $1.8M in annual revenue with no venture capital, Made the company profitable within its first year, Landed the first customer two days after launch and grew with zero ad spend and no outbound sales

## Career timeline

- **2014** — Graduated from Dartmouth College, where she played Division I women's lacrosse
- **2014** — First job out of college: ticket sales at Madison Square Garden, which she calls one of her best learning experiences
- **2016** — Completed her MBA in the first Quantic class while working as a product manager
- **2016-2018** — Ran product and UX teams at three innovation-based startups
- **2018** — Co-founded PlaybookUX in New York with college lacrosse teammate Kristen Giovanniello
- **2019** — PlaybookUX reached profitability within its first year and grew via organic search and word of mouth
- **2020** — Growth accelerated as companies shifted to remote user research during the pandemic
- **2022** — PlaybookUX reached roughly $1.8M in annual revenue, still fully bootstrapped

## Achievements

- Bootstrapped PlaybookUX to roughly $1.8M in annual revenue with no venture capital
- Made the company profitable within its first year
- Landed the first customer two days after launch and grew with zero ad spend and no outbound sales
- Built a customer base spanning solo freelancers to Fortune 500 companies including Google
- Translated the platform into 30 languages early on
- Graduate of the first Quantic MBA cohort
- Division I women's lacrosse player at Dartmouth

## Latest updates

- **2022-01** — PlaybookUX crossed roughly $1.8M in annual revenue while remaining bootstrapped and hiring its first dedicated enterprise sales role.

## Links

- Website: https://playbookux.com
- LinkedIn: http://www.linkedin.com/in/lindseyallard2

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Profile page: https://yespress.io/lindsey-allard
Published by YesPress — https://yespress.io
Last updated: 2026-06-27