# Lindsay Sanchez

> Lindsay Sanchez is the chief marketing officer of Pricefx, where she leads marketing and business development and works to position pricing as a strategic growth discipline. Her career began in technology market intelligence and has crossed enterprise marketing, sales, partnerships, AI, financial technology, customer engagement, and pricing software. Across those chapters, her public argument has remained strikingly consistent: organize the business around what customers need, use data to test rather than justify, and make marketing accountable far beyond lead generation.

- **Role:** Chief Marketing Officer at Pricefx
- **Organizations:** Pricefx, Khoros, Citrix, Kore.ai, D+H, 451 Research Mobility team (Yankee Group)
- **Education:** Bachelor of Arts in International Studies, with Political Science and Latin American Studies, Middlebury College, Pontifical Catholic University of Valparaíso, Deerfield Academy
- **Known for:** Built more than 25 years of experience across high-growth SaaS companies and large enterprise technology businesses., Rose through multiple marketing disciplines, including research, product, solutions, industry, demand generation, partner, brand and communications., Held chief marketing officer roles at Kore.ai, Khoros and Pricefx.

## Career timeline

- **2000-2006** — Worked as a senior analyst with the 451 Research Mobility team, then known as Yankee Group, advising technology companies, service providers, investors and enterprises on market and go-to-market strategy.
- **2006-2014** — Progressed through market intelligence, product marketing, and industry and business-solutions marketing roles at Citrix.
- **2014-2016** — Served as vice president of marketing and business development at D+H, now part of Finastra.
- **2016-2017** — Served as chief marketing officer at conversational-AI company Kore.ai.
- **2017-2023** — Returned to Citrix for partner marketing, Microsoft business development, integrated planning, chief-of-staff, Americas marketing and acting digital-sales leadership roles.
- **2023-2025** — Served as chief marketing officer at customer-engagement software company Khoros.
- **2025-present** — Joined Pricefx as chief marketing officer; she now leads marketing and business development, brand, category narrative and growth strategy.

## Achievements

- Built more than 25 years of experience across high-growth SaaS companies and large enterprise technology businesses.
- Rose through multiple marketing disciplines, including research, product, solutions, industry, demand generation, partner, brand and communications.
- Held chief marketing officer roles at Kore.ai, Khoros and Pricefx.
- Combined Americas marketing leadership with acting responsibility for a large digital sales team at Citrix.
- Graduated cum laude from Middlebury College and was recognized as a College Scholar and Dean's List student.

## Latest updates

- **2026-05** — Participated with the Pricefx team at SAP Sapphire in Orlando as the company presented its AI and pricing work.
- **2026-01** — Publicly said she was proud of Pricefx's momentum and excited about the company's prospects in 2026.
- **2025-09** — Her team was credited by Pricefx colleagues for helping produce the Accelerate 2025 customer and partner event in Munich.
- **2025-03** — Pricefx announced her appointment as chief marketing officer, with responsibility for global strategy, awareness, acquisition, expansion and retention.

## Links

- Website: https://www.pricefx.com/
- LinkedIn: https://www.linkedin.com/in/lindsaysanchez1/

---

Profile page: https://yespress.io/lindsay-sanchez
Published by YesPress — https://yespress.io
Last updated: 2026-09-04