# Lindsay Hanson

> Lindsay Hanson is Chief Marketing Officer and Head of Health & Wellness Solutions at John Hancock, where she combines brand storytelling, behavioral science, technology, partnerships, and customer data to turn a traditionally infrequent insurance relationship into an ongoing one. A John Hancock employee since 2006 and CMO since 2023, she also leads Manulife's global behavioral-insurance work and serves on boards across Boston's business community.

- **Role:** Chief Marketing Officer and Head of Health & Wellness Solutions at John Hancock; Global Head of Behavioral Insurance at Manulife
- **Organizations:** John Hancock, Manulife, Greater Boston Chamber of Commerce, FedPoint, The Wall Street Journal CMO Network, The Ad Club of Boston, The CMO Connect
- **Education:** BA in Business Finance and Entrepreneurship, Northeastern University
- **Known for:** Named Boston Top CMO by The CMO Connect in March 2023., Received Digital Insurance's Women in Insurance Leadership recognition in December 2021., Named a Super Global Finalist in the 2026 BostonCMO ORBIE Awards.

## Career timeline

- **2006** — Joined John Hancock.
- **2016** — Became Head of Vitality Strategy & Operations at John Hancock.
- **2018** — Helped advance the decision to include a Vitality offering with every John Hancock life insurance policy sold in the United States.
- **2021** — Became Vice President, Head of Behavioral Insurance, Global Strategy and Delivery.
- **2023** — Became Chief Marketing Officer of John Hancock and joined the boards of FedPoint and the Greater Boston Chamber of Commerce.
- **2024** — Joined The Wall Street Journal's CMO Network.
- **2025** — Marked the tenth anniversary of John Hancock Vitality in a company podcast and appeared on Marketer's Alchemy to discuss data-led myth testing.
- **2026** — Named a Super Global Finalist in the 2026 BostonCMO ORBIE Awards and continued leading John Hancock's marketing and health-and-wellness solutions work.

## Achievements

- Named Boston Top CMO by The CMO Connect in March 2023.
- Received Digital Insurance's Women in Insurance Leadership recognition in December 2021.
- Named a Super Global Finalist in the 2026 BostonCMO ORBIE Awards.
- Helped lead the expansion of John Hancock Vitality from a program launch into a core component of the company's U.S. life-insurance approach.
- Built a career of roughly two decades at John Hancock and became the company's Chief Marketing Officer in 2023.
- Serves on the boards of the Greater Boston Chamber of Commerce and FedPoint.

## Latest updates

- **2026-07** — Shared John Hancock's work around the United States' 250th anniversary and Boston-area civic partnerships.
- **2026-06** — Announced the Longer. Healthier. Better. Network with nearly 200 founding financial-professional members.
- **2026-04** — Highlighted a new individual assessment created through John Hancock's work with the MIT AgeLab.
- **2026-01** — Featured in Chief Marketer discussing John Hancock's education, video, and customer-engagement strategy.
- **2025-11** — Helped launch John Hancock's Leaders in Longevity documentary series and began planning its second season.

## Links

- Website: https://www.johnhancock.com/about-us/leadership
- LinkedIn: https://www.linkedin.com/in/lindsaylhanson

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Profile page: https://yespress.io/lindsay-hanson
Published by YesPress — https://yespress.io
Last updated: 2026-08-14