# Lindsay deOliveira

> Lindsay deOliveira is the Cataula, Georgia-based founder and CEO of Soothe Beginnings, a baby-products company built around a pacifier with interchangeable nipples. After roughly a decade as a licensed optician, she sketched the original idea in Microsoft Paint, entered the StartUp Columbus incubator, became an ATDC Accelerate portfolio founder, won Season 12 of The Blox, and navigated years of molds, factory changes, safety testing and patent work before bringing the product to market.

- **Role:** Founder and CEO at Soothe Beginnings
- **Organizations:** Soothe Beginnings, Gold Coast Doulas, Rockstar Dad Academy, ATDC, StartUp Columbus
- **Known for:** Inventor named on U.S. Patent No. 12,491,140 for infant pacifiers with interchangeable nipples., Winner of Season 12 of The Blox entrepreneurship competition., BizPitch Columbus finalist in 2023.

## Career timeline

- **2012-2016** — Worked at LensCrafters, ultimately as a licensed optician retail manager.
- **2017** — Earned advanced American Board of Opticianry and National Contact Lens Examiners certifications and a Massachusetts dispensing-optician license.
- **2017-2018** — Worked as a licensed optician at Lunette Optic.
- **2018-2021** — Worked as licensed optician manager at West Georgia Eye Care Center.
- **2020** — Received a Georgia dispensing-optician license.
- **2022** — Founded Soothe Beginnings and began developing an interchangeable pacifier concept.
- **2023** — Joined the StartUp Columbus incubator, built an early prototype, became a BizPitch Columbus finalist and entered ATDC’s Accelerate portfolio.
- **2024** — Won Season 12 of The Blox; public profiles reported that the experience brought a six-figure investor, manufacturing help and collaboration opportunities.
- **2025** — Joined Gold Coast Doulas as a certified baby registry consultant and appeared on its Ask the Doulas podcast.
- **2025** — U.S. Patent No. 12,491,140, 'Infant pacifiers with interchangeable nipples,' was assigned to Soothe Beginnings.
- **2026** — A continuation application for the interchangeable pacifier design was published as US20260069509A1.

## Achievements

- Inventor named on U.S. Patent No. 12,491,140 for infant pacifiers with interchangeable nipples.
- Winner of Season 12 of The Blox entrepreneurship competition.
- BizPitch Columbus finalist in 2023.
- Accepted into the ATDC Accelerate portfolio in December 2023 as the second Columbus-based startup in the program, according to Hypepotamus.
- Developed Soothe Beginnings from a Microsoft Paint concept into a manufactured, consumer-facing product line.
- Serves on two international pacifier-safety subcommittees, according to Soothe Beginnings.
- Earned advanced opticianry and contact-lens certifications before moving into product entrepreneurship.

## Latest updates

- **2026-09** — Soothe Beginnings is selling its patented modular pacifier system, replacement nipples and subscription options through its online store.
- **2026-03** — Continuation patent application US20260069509A1 for 'Infant Pacifiers With Interchangeable Nipples' was published.
- **2025-12** — The USPTO listed U.S. Patent No. 12,491,140, assigned to Soothe Beginnings with Lindsay deOliveira as inventor.
- **2025-05** — Appeared on the Ask the Doulas podcast to discuss pacifier design and her work as a baby registry consultant.

## Links

- Website: https://soothebeginnings.com/
- LinkedIn: https://www.linkedin.com/in/lindsay-deoliveira/
- YouTube: https://www.youtube.com/@Soothebeginnings
- Instagram: https://www.instagram.com/soothebeginnings/
- Facebook: https://www.facebook.com/soothebeginnings
- TikTok: https://www.tiktok.com/@soothebeginnings

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Profile page: https://yespress.io/lindsay-deoliveira
Published by YesPress — https://yespress.io
Last updated: 2026-09-27