# Lindsay Anthony

> Lindsay Anthony is the San Diego-based founder and CEO of Lately Collective, an agency combining consumer-brand public relations with creator partnership management. A UC Santa Barbara alumna, she moved from sales into PR, worked at Formula and Olive PR, and founded Lately in April 2021. Her agency was named a 2026 PR Net Next Gen Awards honoree.

- **Role:** Founder and CEO at Lately Collective
- **Organizations:** Lately Collective, Havas Formula / Formula PR, Olive PR
- **Education:** University of California, Santa Barbara
- **Known for:** Founded Lately Collective in April 2021., Built an agency serving consumer brands and creators through PR and partnership management., Finalist, Marketing and Media Pioneer, San Diego Magazine Celebrating Women Awards, 2024.

## Career timeline

- **2008** — Graduated from college and began selling payroll door to door.
- **—** — After a later sales-role layoff, entered public relations through an internship at Formula PR, now Havas Formula.
- **—** — Worked at Olive PR in San Diego’s Little Italy before returning to Formula after approximately a year and a half.
- **—** — Rose to director at Formula, working with consumer food and beverage brands.
- **2021-04** — Founded Lately Collective; initially spread the word that she was freelancing.
- **2023** — Introduced a refreshed Lately website and described the business at the intersection of brands, creators and media.
- **2024** — Named a finalist in the Marketing and Media Pioneer category of San Diego Magazine’s Celebrating Women Awards.
- **2026** — Lately Collective named a PR Net Next Gen Awards honoree.

## Achievements

- Founded Lately Collective in April 2021.
- Built an agency serving consumer brands and creators through PR and partnership management.
- Finalist, Marketing and Media Pioneer, San Diego Magazine Celebrating Women Awards, 2024.
- Lately Collective honored in the PR Net Next Gen Awards, 2026; its award profile lists 34 creators and more than $4.5 million generated by creators, not agency revenue.

## Latest updates

- **2026-02** — Lately announced a creator retreat scheduled for February 5–7 in San Diego and sought a bay-cruise sponsor; the announcement does not verify that the event took place.

## Links

- Website: https://www.latelycollective.com/
- LinkedIn: https://www.linkedin.com/in/lindsaymanthony

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Profile page: https://yespress.io/lindsay-anthony
Published by YesPress — https://yespress.io
Last updated: 2026-10-22