# Linda Hazzan

> Linda Hazzan is the Toronto Public Library executive responsible for communications, programming and customer engagement. A Chartered Marketer with roots in high-tech product and production management, she has spent roughly two decades translating the work of a large public institution into campaigns, cultural programs, public conversations and measurable audience relationships.

- **Role:** Director, Communications, Programming & Customer Engagement at Toronto Public Library
- **Organizations:** Toronto Public Library, Canadian Marketing Association, Bloor Street Culture Corridor, Toronto Smart Cities Working Group, Canadian Urban Libraries Council, Centre for Equitable Library Access, National Reading Campaign
- **Education:** University of Waterloo, Building Your Brand Equity Strategy certificate, Schulich School of Business, Chartered Marketer, Canadian Marketing Association
- **Known for:** Has held senior communications leadership at Toronto Public Library since at least 2006., Earned the Chartered Marketer designation from the Canadian Marketing Association., Co-authored a nationally relevant article on managing patron demand across print and digital formats.

## Career timeline

- **Before 2006** — Held marketing, product-management and production-management positions in the high-tech sector, helping develop, deliver and promote emerging technologies across North America.
- **2006** — Succeeded Sonia Chai as Toronto Public Library’s Director of Marketing and Communications and joined the Mayor’s Roundtable on Arts and Culture as the library representative.
- **2008** — Represented Toronto Public Library at the City of Toronto Web 2.0 Summit and spoke about the library’s adoption of social and online tools.
- **2011** — Served as Director, Communications, Programming and Customer Engagement, responsible for customer and stakeholder communications and cultural special-events programming.
- **2013** — Co-authored “Balancing Patron Demand for All Formats” with Vickery Bowles for Public Libraries Online.
- **2017** — Presented “Marketing Plans for Success!” and joined a library-leadership session on distinctive positioning at Computers in Libraries.
- **2019** — Appeared on The Library Pros podcast to discuss library marketing, reaching beyond everyday users and technology-service assessment.
- **2021-2022** — Discussed pandemic-era communications, digital access and nontraditional partnerships in Marketing News Canada and CMA Connect interviews.
- **2024-2025** — Served on the Canadian Urban Libraries Council’s Freedom to Read Week communications committee and the Canadian Marketing Association’s Customer Experience Thought Leadership Council.
- **2025** — Appeared on The Pivot with Ken Evans to discuss social good, lifelong learning and community connection through public libraries.
- **2026** — Was part of the past-and-present Toronto Public Library team recognized with Ontario’s Minister’s Award for Innovation for the AI Upskilling Initiative.

## Achievements

- Has held senior communications leadership at Toronto Public Library since at least 2006.
- Earned the Chartered Marketer designation from the Canadian Marketing Association.
- Co-authored a nationally relevant article on managing patron demand across print and digital formats.
- Helped lead communications and customer engagement for pandemic-era service changes and nontraditional community partnerships.
- Contributed to the Toronto Public Library team recognized by Ontario’s Minister’s Award for Innovation for the AI Upskilling Initiative in 2026.
- Has served in advisory and committee roles spanning customer experience, accessible library service, reading advocacy, smart cities and freedom to read.

## Latest updates

- **2026-08** — Shared a Toronto Public Library search for a Senior Manager, Marketing Operations, describing the role as central to alignment, efficiency, execution and marketing-system performance.
- **2026-06** — Engaged with the announcement of Toronto Public Library’s planned 102nd branch at Quayside, its first waterfront location.
- **2026-01** — Joined past and present TPL staff accepting Ontario’s Minister’s Award for Innovation for the library’s AI Upskilling Initiative.
- **2025-03** — Appeared on The Pivot with Ken Evans to discuss libraries as engines of social good, lifelong learning and community connection.

## Links

- Website: https://tpl.ca
- LinkedIn: https://www.linkedin.com/in/lindahazzan
- Twitter/X: https://twitter.com/lhazzan

---

Profile page: https://yespress.io/linda-hazzan
Published by YesPress — https://yespress.io
Last updated: 2026-08-24