# Lina Polimeni

> Lina Polimeni is Eli Lilly and Company’s Senior Vice President and Chief Marketing Officer - Consumer, responsible for corporate brand marketing, product advertising, media, sponsorships and entertainment partnerships. Born and raised in Italy, she moved to the United States after university, earned a graduate business degree in California and joined Lilly in sales in 2004. Her career has moved through social media, multicultural marketing, regional brand leadership, diabetes consumer marketing and corporate brand work, with a consistent focus on bringing health into mainstream culture and sponsoring the next generation of marketing leaders.

- **Role:** Senior Vice President and Chief Marketing Officer - Consumer at Eli Lilly and Company
- **Organizations:** Eli Lilly and Company, MMA Global Board, ANA Media Committee, Adweek Diversity and Inclusion Council, ColorComm
- **Nationality:** Italian
- **Education:** Political science degree in Italy, Graduate business degree in California
- **Known for:** Named an Ad Age Woman to Watch., Named an MM+M Woman to Watch., Named to Campaign US’s CMO 50 in 2025.

## Career timeline

- **2004** — Joined Eli Lilly and Company in pharmaceutical sales after earning a graduate business degree in California.
- **Undated** — Helped establish social media in Lilly’s pharmaceutical marketing organization and created its Multicultural Marketing Center of Excellence.
- **Undated** — Served as regional brand leader for Cialis across Australia, Canada and Europe.
- **Undated** — Led U.S. direct-to-consumer advertising, launched consumer work for Taltz and led consumer marketing for Lilly’s diabetes business.
- **2021** — Led Lilly’s first major corporate brand campaign in more than a century.
- **2024** — Served as Chief Corporate Brand Officer and discussed her leadership and creative philosophy on the Fearless Creative Leadership podcast.
- **2025** — Named to Campaign US’s CMO 50 and Fierce Pharma’s Fiercest Women in Life Sciences.
- **2026** — Serving as Senior Vice President and Chief Marketing Officer - Consumer, with oversight spanning brand, product advertising, media, sponsorships and entertainment partnerships.

## Achievements

- Named an Ad Age Woman to Watch.
- Named an MM+M Woman to Watch.
- Named to Campaign US’s CMO 50 in 2025.
- Named to Fierce Pharma’s Fiercest Women in Life Sciences in 2025.
- Received the 2026 Choose Creativity Award for Inspired Leadership.
- Recognized by Campaign’s Inspiring Women for Breaking Brand Barriers.
- Recognized as a Brand Innovators Women Trailblazer.
- Led work that received multiple Effie Awards.
- Established Lilly’s Multicultural Marketing Center of Excellence.
- Commissioned research with the USC Annenberg Inclusion Initiative and helped translate it into entertainment partnerships and film programs.

## Latest updates

- **2026-06** — Received the Choose Creativity Award for Inspired Leadership in New York.
- **2026-06** — Lilly-backed Vital Stories short films premiered at the Tribeca Festival, with Polimeni describing the program’s support for accurate, empathetic storytelling.
- **2026-03** — Appeared on the Spread Love in Organizations podcast to discuss leadership, creativity and consumer marketing.
- **2026-02** — Selected as a Cannes Lions Health & Wellness shortlisting juror and a Clio Health juror.
- **2025-10** — Recognized in Campaign US’s CMO 50.

## Links

- Website: https://www.lilly.com
- LinkedIn: https://www.linkedin.com/in/lina-polimeni

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Profile page: https://yespress.io/lina-polimeni
Published by YesPress — https://yespress.io
Last updated: 2026-08-21