# Lily Ray

> Lily Ray is a Brooklyn-based SEO and AI search consultant, founder of Algorythmic, and vice president of SEO and AI Search at Amsive. A drummer and DJ, she has built a career studying search quality, algorithm changes, and how brands earn visibility.

- **Role:** Founder, Algorythmic; Vice President, SEO and AI Search, Amsive
- **Organizations:** Algorythmic, Amsive, Path Interactive, Flying Point Digital, Women’s Marketing
- **Nationality:** American
- **Education:** Politics and Spanish, New York University
- **Known for:** Helped build an award-winning agency SEO department serving major enterprise clients., Leads SEO and AI search programs at Amsive and oversees a team of more than 35 people, according to her biography., Has spoken internationally on search quality, algorithm updates, and AI search.

## Career timeline

- **Childhood** — Grew up in the San Francisco Bay Area; began playing percussion at age six and joined her first all-girl rock band at 13.
- **2010** — Started SEO and social media work for an online education company while studying at NYU.
- **2012** — Experienced a major ranking loss after a Google algorithm update, shaping her approach to SEO risk.
- **2010s** — Worked at Flying Point Digital and helped grow its SEO department; later joined Path Interactive, now Amsive.
- **2026-04** — Launched Algorythmic while continuing her Amsive vice presidency.

## Achievements

- Helped build an award-winning agency SEO department serving major enterprise clients.
- Leads SEO and AI search programs at Amsive and oversees a team of more than 35 people, according to her biography.
- Has spoken internationally on search quality, algorithm updates, and AI search.
- Founded Algorythmic in April 2026.

## Latest updates

- **2026-09** — Discussed lessons from early link buying and long-term visibility in a Search Engine Land interview.
- **2026-06** — Discussed AI search manipulation and a playful chatbot experiment with The Atlantic.
- **2026-04** — Launched Algorythmic, her solo SEO and AI search consultancy, while retaining her Amsive role.

## Links

- Website: https://lilyray.nyc/
- LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
- Twitter/X: https://x.com/lilyraynyc
- YouTube: https://www.youtube.com/@lilyray/videos
- Bluesky: https://bsky.app/profile/lilyray.nyc
- Instagram: https://www.instagram.com/lilyraynyc/

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Profile page: https://yespress.io/lily-ray
Published by YesPress — https://yespress.io
Last updated: 2026-09-29