# Lilac Bar David

> Lilac Bar David is the co-founder and CEO of Lili, a New York based financial platform that folds banking, invoicing, accounting and tax tools into a single app for small business owners. A banking and payments veteran of roughly two decades, she previously co-founded Pepper, Israel's first mobile bank, before launching Lili in 2018-2019 with Liran Zelkha. Under her leadership Lili has served hundreds of thousands of freelancers and small businesses, raised about $80 million from investors including Group 11 and Foundation Capital, and in recent years built out an Accountant AI tool while shifting focus toward larger, multi-employee businesses.

- **Role:** Co-founder and CEO at Lili
- **Organizations:** Lili, Pepper, Bank Leumi, Max
- **Nationality:** Israeli
- **Known for:** Co-founded and leads Lili, a small business banking platform serving hundreds of thousands of users, Previously co-founded Pepper, Israel's first mobile bank, Raised approximately $80 million for Lili from investors including Group 11, Foundation Capital, AltaIR Capital, Primary Venture Partners, Torch Capital, Target Global and Zeev Ventures

## Career timeline

- **~2005** — Begins a career in banking and payments that spans roughly two decades
- **2015-2018** — Co-founds and leads Pepper, described as Israel's first mobile bank, and holds a business development role in the Bank Leumi / Max ecosystem
- **2018-2019** — Co-founds Lili in New York with Liran Zelkha, targeting freelancers and small business owners
- **2021** — Lili reaches 200,000 users; raises a Series B round
- **2022** — Lili surpasses 550,000 users and is recognized among Fast Company's most innovative companies
- **2024-2025** — Lili launches Accountant AI and shifts focus toward higher revenue, multi-employee businesses
- **2025** — Lili releases Accountant AI data showing most small business questions concern tax structure and savings

## Achievements

- Co-founded and leads Lili, a small business banking platform serving hundreds of thousands of users
- Previously co-founded Pepper, Israel's first mobile bank
- Raised approximately $80 million for Lili from investors including Group 11, Foundation Capital, AltaIR Capital, Primary Venture Partners, Torch Capital, Target Global and Zeev Ventures
- Led Lili to recognition among Fast Company's most innovative companies
- Recognized on industry lists of leading women and innovators in fintech
- Built an integrated app combining banking, invoicing, accounting and tax tools, plus a generative Accountant AI

## Latest updates

- **2025-10** — Lili published new Accountant AI data showing over half of small business owners' questions are about taxes, especially structure and savings.
- **2025** — Lili reshaped its product to serve higher revenue, multi-employee businesses.

## Links

- Website: https://lili.co
- LinkedIn: http://www.linkedin.com/in/lilachbardavid
- Twitter/X: https://twitter.com/hellofromlili
- Facebook: https://facebook.com/hellofromLili/

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Profile page: https://yespress.io/lilac-david
Published by YesPress — https://yespress.io
Last updated: 2026-07-15