# Lila Wallrich

> Lila Wallrich is the Sacramento-based co-founder and former CEO of Wallrich Creative Communications, established in 1990. A designer and writer, she led the agency for more than 36 years before a planned succession to Jennifer Gall in 2026. She also serves as president and female dance leader of the STV Alpentänzer Schuhplattler and has written business commentary for Comstock’s magazine.

- **Role:** Co-founder and former CEO at Wallrich Creative Communications; President and Female Dance Leader at STV Alpentänzer Schuhplattler
- **Organizations:** Wallrich Creative Communications, STV Alpentänzer Schuhplattler, Sacramento Turn Verein, PBS KVIE Business Advisory Group, Sacramento Professional Advisors Network, Arts & Business Council of Sacramento, Sacramento Children’s Home
- **Education:** California State University, Chico
- **Known for:** Co-founded a Sacramento creative agency in 1990 and led it for more than 36 years., Completed a planned CEO succession to Jennifer Gall in 2026., Recognized with the Downtown group’s 2026 SPAN Spirit Award.

## Career timeline

- **Before 1990** — Studied Visual Communications at California State University, Chico, graduating with high honors; then worked four years at a Sacramento design firm.
- **1990** — Co-founded the business that became Wallrich Creative Communications on April 15.
- **2008-2017** — Served on the Sacramento Children’s Home board, according to her public LinkedIn profile.
- **2014** — Began Arts & Business Council of Sacramento board service and PBS KVIE business advisory service, according to LinkedIn.
- **2016** — Joined the Sacramento Professional Advisors Network; published Comstock’s commentary on branding and online networking.
- **2017** — Began service as Alpentänzer Schuhplattler section president, according to LinkedIn.
- **2020** — Published “When Play Works” and “When a Right Click Is Wrong.”
- **2021** — Published “How Not to Get Hacked.”
- **2025** — Published a 35th-anniversary reflection on April 15.
- **2026** — Passed the agency CEO role to Jennifer Gall after more than 36 years and a decade of succession planning.

## Achievements

- Co-founded a Sacramento creative agency in 1990 and led it for more than 36 years.
- Completed a planned CEO succession to Jennifer Gall in 2026.
- Recognized with the Downtown group’s 2026 SPAN Spirit Award.
- Serves as STV Alpentänzer Schuhplattler president and female dance leader in its 2026 leadership roster.

## Latest updates

- **—** — In 2026, Wallrich announced her departure as CEO and Jennifer Gall’s succession; the exact announcement month was not established.
- **—** — The 2026 Alpentänzer leadership roster lists her as president and female dance leader.
- **—** — SPAN announced her as the Downtown recipient of a 2026 Spirit Award; the exact event month was not established.
- **2025-04** — Published “Anniversary Reflections from Lila” for the agency’s 35th anniversary.

## Links

- LinkedIn: https://www.linkedin.com/in/lila-wallrich-2010552

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Profile page: https://yespress.io/lila-wallrich
Published by YesPress — https://yespress.io
Last updated: 2026-10-22