# Lihua Zhu

> Lihua Zhu is the CEO of WiFi Master Key at LinkSure Network, a Singapore-headquartered mobile internet company serving hundreds of millions of users globally with free, secure Wi-Fi connectivity. With a career spanning Princeton research labs, Microsoft engineering, Alibaba's DingTalk, and Momo Technology, Zhu brings a rare combination of deep academic research and large-scale operational execution to one of the world's most widely used connectivity apps.

- **Role:** CEO of WiFi Master Key at LinkSure Network
- **Organizations:** LinkSure Network, Momo Technology (Hello Group), Alibaba Group, Microsoft, Princeton University Research Labs
- **Nationality:** Chinese
- **Education:** Bachelor's in Chemical Machinery and Equipment, Dalian University of Technology, Master's in Artificial Intelligence, Unknown, Master's in Electrical Engineering, Unknown
- **Known for:** Led technology strategy for MOMO and TANTAN at Hello Group (Momo Technology) as CTO from 2021 to 2024, Served as COO and VP of DingTalk at Alibaba Group, significantly enhancing user growth and operational efficiency, Advanced video encoding research and standards at Princeton research labs

## Career timeline

- **Early career** — Senior Scientist and Staff Engineer at Princeton research labs, focused on advanced video encoding technologies and standards
- **Mid career** — Principal Software Design Engineer at Microsoft
- **Pre-2021** — Chief Operating Officer and Vice President of DingTalk at Alibaba Group, driving major user growth and operational efficiency for DingTalk
- **2021-07** — Joined Momo Technology (Hello Group) as Chief Technology Officer, overseeing technology strategy for MOMO and TANTAN platforms
- **2024-01** — Became CEO of WiFi Master Key at LinkSure Network, headquartered in Singapore

## Achievements

- Led technology strategy for MOMO and TANTAN at Hello Group (Momo Technology) as CTO from 2021 to 2024
- Served as COO and VP of DingTalk at Alibaba Group, significantly enhancing user growth and operational efficiency
- Advanced video encoding research and standards at Princeton research labs
- Now leads WiFi Master Key, used by hundreds of millions across 223 countries
- Oversaw an app that ranked as China's 5th largest and world's 9th by monthly active users (2018 data)
- Helm of a platform that pioneered AI-powered Wi-Fi security including ARP attack blocking, phishing hotspot detection, and real-time risk monitoring

## Latest updates

- **2024-01** — Lihua Zhu became CEO of WiFi Master Key at LinkSure Network, based in Singapore, succeeding previous leadership.

## Links

- Website: https://wifi.com
- LinkedIn: http://www.linkedin.com/in/lihua-zhu-9a51a01
- Facebook: https://facebook.com/wifimasterkey

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Profile page: https://yespress.io/lihua-zhu
Published by YesPress — https://yespress.io
Last updated: 2026-05-16