# LightBox Collaborative

> LightBox Collaborative is an Alameda-based communications consultancy for nonprofits, foundations, public agencies, networks, and social entrepreneurs. Founded by Holly Minch in 2010, it assembles flexible teams of strategists, facilitators, writers, designers, trainers, and media specialists to turn complex missions into usable strategies, brands, messages, campaigns, and organizational capacity.

- **Founded:** 2010
- **Headquarters:** Alameda, United States
- **Founders:** Holly Minch (Founder and Founding Partner)
- **Team size:** 13 employees shown on LinkedIn; the public collaborators page lists 16 specialists, and LinkedIn classifies the company as 11-50 employees.
- **Products:** Strategy, Branding and naming, Message and narrative strategy, Capacity building, Campaigns and media
- **Notable:** Helped hundreds of nonprofit, philanthropic, public-sector, and social-enterprise clients across civil rights, climate, health, labor, housing, education, LGBTQ rights, reproductive justice, and philanthropy., Its Alameda County Pre-K work drew more than 11,000 unique visitors in the first six months, generated roughly 400,000 digital impressions per month, and served an audience whose early traffic was 75 percent mobile., Created a 10-year communications strategy for San Francisco Bay Joint Venture and translated a 100-plus-page environmental implementation plan into a usable partner summary.

## Products & services

- **Strategy** — Facilitated planning that aligns teams on audiences, goals, priorities, and the work they should stop doing.
- **Branding and naming** — Participatory development of names, taglines, brand platforms, logos, and visual identities rooted in organizational values and audience needs.
- **Message and narrative strategy** — Message platforms, shared narratives, plain-language content frameworks, storytelling systems, and tailored language for priority audiences.
- **Capacity building** — Training, mentoring, coaching, media preparation, spokesperson development, and tools that clients can continue using independently.
- **Campaigns and media** — Campaign strategy and execution, media relations, digital outreach, paid promotion, content, and partner amplification.
- **Tailored solutions** — Flexible, multi-disciplinary engagements combining research, facilitation, strategy, design, web, evaluation, and implementation support.

## Achievements

- Helped hundreds of nonprofit, philanthropic, public-sector, and social-enterprise clients across civil rights, climate, health, labor, housing, education, LGBTQ rights, reproductive justice, and philanthropy.
- Its Alameda County Pre-K work drew more than 11,000 unique visitors in the first six months, generated roughly 400,000 digital impressions per month, and served an audience whose early traffic was 75 percent mobile.
- Created a 10-year communications strategy for San Francisco Bay Joint Venture and translated a 100-plus-page environmental implementation plan into a usable partner summary.
- Helped name and brand Housing Narrative Lab, which trained more than 50 grassroots and national housing organizations in its first year.
- Founder Holly Minch's work has been recognized by the Council on Foundations, and PR News named her a creative practitioner in the industry.
- The launch of LightBox Collaborative was featured in Chris Guillebeau's book The $100 Startup.

## Latest updates

- **2026-08** — Published a case study on its year-long work creating a 10-year communications strategy and shared narrative for the 100-plus-member San Francisco Bay Joint Venture.
- **2026-06** — Published a decision tree for organizations choosing between a full rebrand and a lighter brand refresh.
- **2026-05** — Released a practical media-alert tipsheet for event press outreach.
- **2026-03** — Detailed the launch and early results of AlamedaCountyPreK.org, including 11,000-plus unique visitors in six months.
- **2025-09** — Founder Holly Minch published a field note and worksheet arguing that lived experience is a legitimate foundation for narrative strategy.

## Links

- Website: https://www.lightboxcollaborative.com/
- LinkedIn: https://www.linkedin.com/company/lightbox-collaborative
- Twitter/X: https://twitter.com/LBCollab
- Bluesky: https://bsky.app/profile/lightboxcollab.bsky.social
- Instagram: https://www.instagram.com/lightbox_collaborative/
- Facebook: https://facebook.com/lightboxcollaborative

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Profile page: https://yespress.io/lightbox-collaborative
Published by YesPress — https://yespress.io
Last updated: 2026-09-16