# LiftDNA

> LiftDNA built publisher yield optimization and data management technology inside existing ad servers, supported by a hands-on advertising operations team. Launched in September 2009, it was acquired by OpenX in February 2012 and helped lay the groundwork for OpenX’s later unified monetization products.

- **Founded:** 2009
- **Headquarters:** King of Prussia, United States
- **Founders:** Vadim Telyatnikov (Co-founder and CEO), Kingchih Fan (Co-founder and CFO), Leon Gurevich (Co-founder and CRO)
- **Products:** Yield optimization and data management platform, Managed advertising operations, LiftDNA by OpenX
- **Notable:** Acquired by OpenX on February 27, 2012, for undisclosed terms., Roughly 30 employees at acquisition, including 19 in King of Prussia, according to contemporary reporting., Technology helped form the groundwork for OpenX Demand Fusion, introduced in June 2014.

## Products & services

- **Yield optimization and data management platform** — Integrated with publisher ad servers, including DFP and OpenX, to coordinate advertising demand and improve monetization.
- **Managed advertising operations** — Publisher support including trafficking, creative review, ad-server configuration, billing, reconciliation, collections, demand-partner management and data analysis.
- **LiftDNA by OpenX** — Available at acquisition as a standalone service or integrated with OpenX Enterprise.

## Achievements

- Acquired by OpenX on February 27, 2012, for undisclosed terms.
- Roughly 30 employees at acquisition, including 19 in King of Prussia, according to contemporary reporting.
- Technology helped form the groundwork for OpenX Demand Fusion, introduced in June 2014.

## Latest updates

- **2013-04** — AdExchanger reported Vadim Telyatnikov’s departure as LiftDNA integration neared completion under Qasim Saifee.
- **2014-06** — OpenX introduced Demand Fusion, whose development built on the LiftDNA acquisition.
- **2014-08** — OpenX described its updated SSP as the result of the acquisition and two years of development.

## Links

- Website: http://www.liftdna.com
- LinkedIn: https://www.linkedin.com/company/liftdna

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Profile page: https://yespress.io/liftdna
Published by YesPress — https://yespress.io
Last updated: 2026-10-23