# Lifestyledesign

> Lifestyledesign is an independent Santa Barbara design studio that works from consumer and market research through brand strategy, industrial design, engineering, prototyping, packaging and manufacturing liaison. Founded by former BMW Designworks product-design director Marc Tappeiner in 2002, it has helped global brands and startups create more than 500 market-ready products across eyewear, audio, outdoor gear, consumer electronics and wellness.

- **Founded:** 2002
- **Headquarters:** Santa Barbara, United States
- **Founders:** Marc Tappeiner (Founder, CEO and Chief Designer)
- **Team size:** 23 employees in the supplied Apollo record; LinkedIn lists 11-50 employees
- **Products:** Design and innovation strategy, Industrial and eyewear design, Brand systems and communications, Product development, House of Marley product family
- **Notable:** More than 500 products delivered to market, according to the studio., More than 25 large-scale innovation programs completed and more than 35 design strategies executed, according to the studio., Designed Serengeti bestsellers including Geary, Boron, Spello and Tellaro before becoming the brand's announced collection-design partner in 2024.

## Products & services

- **Design and innovation strategy** — Customer, trend and market research translated into opportunity areas, product roadmaps, category concepts and business cases.
- **Industrial and eyewear design** — Concept development, form, ergonomics, user experience and detailed product design for consumer, outdoor, lifestyle, medical and wearable categories.
- **Brand systems and communications** — Brand positioning, identity, packaging, collateral, digital content and visual storytelling designed alongside the physical product.
- **Product development** — Engineering coordination, prototyping, 3D printing, color-material-finish development, sourcing, design for manufacturing and factory liaison.
- **House of Marley product family** — A sustainable personal-audio system spanning headphones and speakers, developed with the Marley family around bamboo, recycled materials and a unified brand language.
- **Pelican Ruck and Go cases** — Personal utility cases that extended Pelican beyond traditional hard-case customers through differentiated use cases and organization features.
- **Serengeti eyewear collections** — Long-running eyewear design work including the Geary, Boron, Spello and Tellaro styles, formalized in a new collection partnership in 2024.

## Achievements

- More than 500 products delivered to market, according to the studio.
- More than 25 large-scale innovation programs completed and more than 35 design strategies executed, according to the studio.
- Designed Serengeti bestsellers including Geary, Boron, Spello and Tellaro before becoming the brand's announced collection-design partner in 2024.
- Helped establish House of Marley as an eco-conscious personal-audio product and brand system.
- Created products across unusually varied categories, from recycled-plastic eyewear and AR glasses to standing-desk boards, speakers and waterproof cases.

## Latest updates

- **2026-09** — The studio was publicly recruiting industrial designers and in-person interns in Santa Barbara while describing AI-assisted exploration as part of its research, CAD and prototyping workflow.
- **2024-05** — Serengeti Eyewear announced Lifestyledesign as the agency leading design of its new collections.
- **2023** — Lifestyledesign announced a Salt Lake City design and innovation studio focused particularly on outdoor and outdoor-technology markets.

## Links

- Website: https://www.lifestyledesign.com/
- LinkedIn: https://www.linkedin.com/company/lifestyledesign-lsd-
- Instagram: https://www.instagram.com/lifestyledesign/
- Facebook: https://facebook.com/lifestyledesign-102740068287552

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Profile page: https://yespress.io/lifestyledesign
Published by YesPress — https://yespress.io
Last updated: 2026-09-17