# Lifesight

> Lifesight sells marketing measurement software and expert services to consumer brands and agencies. It combines causal marketing mix modeling, geo-based incrementality experiments, and adjusted attribution, then uses AI agents to help teams investigate performance, forecast outcomes, and review budget changes. Its website says it supports teams behind more than 300 brands.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Tobin Thomas (Co-founder & CEO), Rohit Maheswaran (Co-founder), Rajeev Nair (Co-founder & CPO), Anil Singh (Co-founder & CTO)
- **Products:** Causal Marketing Mix Modeling, Incrementality Testing, Incrementality-adjusted attribution, Planning and forecasting, Marketing Intelligence Agent (MIA)
- **Notable:** April 2025 partner announcement reported measuring more than $3.5 billion in media spend across more than 300 brands., Seidensticker case study reports July 2025 revenue 11.5% above target with ad spend 11.7% below budget., Obvi case study reports a 5% incremental Walmart in-store sales lift from a CTV geo-experiment at 95% confidence; Lifesight analysis was not validated or endorsed by Walmart Connect.

## Products & services

- **Causal Marketing Mix Modeling** — Models incremental channel contribution, diminishing returns, and budget scenarios using marketing and business outcome data. Included in Precision and Enterprise plans.
- **Incrementality Testing** — Geo-based experiments compare treatment and control markets to estimate the additional outcomes attributable to media.
- **Incrementality-adjusted attribution** — Uses calibrated measurement to inform campaign and finer-grained performance decisions.
- **Planning and forecasting** — Compares spend scenarios and expected outcomes to guide budget allocation.
- **Marketing Intelligence Agent (MIA)** — Chat-based analysis and recommendations announced with unified reporting in January 2025.
- **Agentic Unified Marketing Measurement platform** — October 2026 platform launch connects measurement with on-demand and background agents, shareable artifacts, and controlled actions.
- **Lifesight MCP** — Makes measurement context available to compatible AI assistants, including Claude and ChatGPT, within account permissions.
- **Managed Measurement** — Measurement strategists and marketing scientists help operate agreed programs; included with Precision and Enterprise and optional with Performance.
- **Open forecasting research** — Published ensemble forecasting benchmark with data, saved forecasts, and reproducible scoring code.

## Achievements

- April 2025 partner announcement reported measuring more than $3.5 billion in media spend across more than 300 brands.
- Seidensticker case study reports July 2025 revenue 11.5% above target with ad spend 11.7% below budget.
- Obvi case study reports a 5% incremental Walmart in-store sales lift from a CTV geo-experiment at 95% confidence; Lifesight analysis was not validated or endorsed by Walmart Connect.
- Published reproducible ensemble forecasting research on GitHub in October 2026.

## Latest updates

- **2026-10** — October 16: announced the new agentic unified marketing measurement platform.
- **2026-10** — October 22: released the data, saved forecasts, and analysis code behind ensemble forecasting research on GitHub.
- **2026-09** — AdExchanger covered the open-sourcing of Lifesight’s forecasting engine on September 25.

## Links

- Website: https://lifesight.io/
- LinkedIn: https://www.linkedin.com/company/lifesight/
- Twitter/X: https://x.com/lifesightdotio
- GitHub: https://github.com/lifesight
- YouTube: https://www.youtube.com/channel/UCrSFA6LLzF1oeX3MrQ9GJ0g
- Facebook: https://facebook.com/lifesight.io/

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Profile page: https://yespress.io/lifesight
Published by YesPress — https://yespress.io
Last updated: 2026-10-24