# LIFELENZ

> LIFELENZ is an AI-driven workforce management platform for large hourly and shift-based employers, best known in quick-service restaurants. It uses self-tuning machine learning to forecast demand store-by-store, then builds optimized, compliant schedules and handles time & attendance, people management and reporting. Founded in 2017 with technical roots in Australia, it now serves major QSR brands including thousands of McDonald's restaurants across the US, UK and Ireland.

- **Founded:** 2017
- **Headquarters:** United States (Chicago / Washington, DC), with engineering roots in Australia
- **Founders:** Dr. Stephen Kirkby (Founder & President)
- **Team size:** ~87 employees (80+), including mathematicians, engineers and designers across the US, UK and Australia
- **Products:** AI-Driven Forecasting, Automated Scheduling, Time & Attendance, Compliance Management, People Management & Crew Apps
- **Notable:** Sole workforce solution for 1,500+ McDonald's restaurants in the UK and Ireland., Reported use across 3,400+ McDonald's restaurants globally., Launched the first franchisee workforce management compliance solution for McDonald's McOpCo restaurants, including the Times Square flagship.

## Products & services

- **AI-Driven Forecasting** — Self-tuning machine learning models forecast demand at each store location, retraining daily to keep pace with changing labor demand; claims up to 50% more accurate forecasts than standard tools.
- **Automated Scheduling** — Generates optimized labor rosters down to 15-minute increments, tailored to local labor laws, in as little as ~4 minutes.
- **Time & Attendance** — Employee time clock and timekeeping software integrated with scheduling and payroll.
- **Compliance Management** — Bakes jurisdiction-specific labor rules into rosters so schedules are compliant by design.
- **People Management & Crew Apps** — Mobile apps for managers and crew covering availability, shift swaps, onboarding and engagement.
- **Insights & Reporting** — Real-time analytics and labor productivity benchmarks for multi-location operators.

## Achievements

- Sole workforce solution for 1,500+ McDonald's restaurants in the UK and Ireland.
- Reported use across 3,400+ McDonald's restaurants globally.
- Launched the first franchisee workforce management compliance solution for McDonald's McOpCo restaurants, including the Times Square flagship.
- Raised a US$32M Series B in 2022 led by Tidal Ventures and Ellerston Capital.
- Claims forecasts up to 50% more accurate than standard workforce solutions.

## Latest updates

- **2022-02** — Closed a US$32M Series B led by Tidal Ventures and Ellerston Capital to scale AI workforce management internationally.
- **2023-01** — Expanded footprint across McDonald's franchisee and company-operated restaurants in the US, UK and Ireland.

## Links

- Website: https://lifelenz.com
- LinkedIn: http://www.linkedin.com/company/lifelenz
- Twitter/X: https://twitter.com/LIFELENZHQ
- Instagram: https://www.instagram.com/lifelenzhq
- Facebook: https://www.facebook.com/LIFELENZHQ

---

Profile page: https://yespress.io/lifelenz
Published by YesPress — https://yespress.io
Last updated: 2026-07-27