# Lifeforce

> Lifeforce is a personalized health optimization and longevity-medicine platform that pairs at-home blood diagnostics measuring 40-50+ biomarkers with telehealth consults, a personal health coach, and tailored interventions including supplements, hormone protocols, and prescription medication. Co-founded in 2021 by Tony Robbins, Dr. Peter Diamandis, Dugal Bain-Kim, and Joel Jackson, the company aims to help people in midlife take a proactive, data-driven approach to feeling and functioning better rather than waiting for disease to show up.

- **Founded:** 2021
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Tony Robbins (Co-founder), Peter Diamandis (Co-founder), Dugal Bain-Kim (Co-founder & CEO), Joel Jackson (Co-founder)
- **Team size:** ~89 employees
- **Products:** Lifeforce Diagnostic, Telehealth Consultation, Health Coaching, Personalized Supplements & Nutraceuticals, Hormone & Prescription Optimization
- **Notable:** Raised an oversubscribed $12M Series A in 2023 led by M13 and Peterson Ventures., Co-founded by best-selling Life Force authors Tony Robbins and Dr. Peter Diamandis., Built a closed-loop model combining at-home diagnostics, telehealth, coaching, and personalized interventions.

## Products & services

- **Lifeforce Diagnostic** — An at-home blood test administered by a visiting phlebotomist that measures 40-50+ biomarkers across hormones, metabolism, organ function, cardiovascular risk, and micronutrients.
- **Telehealth Consultation** — A ~45-minute video consult with a clinician to interpret results and build a personalized plan spanning supplements, hormones, peptides, pharmaceuticals, and lifestyle changes.
- **Health Coaching** — A dedicated personal health coach who helps members act on their plan and stay accountable between tests.
- **Personalized Supplements & Nutraceuticals** — Tailored supplement formulations matched to a member's biomarker results, with member discounts.
- **Hormone & Prescription Optimization** — Clinician-guided access to hormone protocols and prescription medication where appropriate.
- **Membership & Quarterly Retesting** — An ongoing membership with quarterly retests so plans adapt as biomarkers change over time.

## Achievements

- Raised an oversubscribed $12M Series A in 2023 led by M13 and Peterson Ventures.
- Co-founded by best-selling Life Force authors Tony Robbins and Dr. Peter Diamandis.
- Built a closed-loop model combining at-home diagnostics, telehealth, coaching, and personalized interventions.
- Attracted high-profile backing including tennis champion Serena Williams.

## Latest updates

- **2023-05** — Lifeforce announced a $12M Series A round to scale its midlife preventative care and health optimization platform.

## Links

- Website: https://mylifeforce.com
- LinkedIn: http://www.linkedin.com/company/lifeforce
- Twitter/X: https://twitter.com/golifeforce
- YouTube: https://www.youtube.com/@golifeforce
- Instagram: https://www.instagram.com/golifeforce/
- Facebook: https://facebook.com/golifeforce
- TikTok: https://www.tiktok.com/@golifeforce

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Profile page: https://yespress.io/lifeforce
Published by YesPress — https://yespress.io
Last updated: 2026-06-14