# Life Fitness / Hammer Strength

> Life Fitness / Hammer Strength manufactures cardio and strength equipment and supplies connected software, facility planning, and service for commercial gyms, athletic facilities, hotels, residential properties, and home users. Its two principal brands combine Life Fitness cardio with Hammer Strength performance equipment.

- **Founded:** 1977
- **Headquarters:** Rosemont, United States
- **Founders:** Augie Nieto (Co-founder, Life Fitness), Ray Wilson (Co-founder, Life Fitness), Gary Jones (Founder, Hammer Strength (1989))
- **Products:** Lifecycle, Hammer Strength Plate Loaded, Symbio, Facility Connect, Facility design and service
- **Notable:** Combined company unites cardio and strength brands following the 1997 Hammer Strength acquisition., Symbio received a Red Dot Award in 2024., Opened the Nieto-Jones Innovation Center in January 2026.

## Products & services

- **Lifecycle** — Electronic exercise bike developed by Keene P. Dimick in 1968; commercialized by the business that became Life Fitness.
- **Hammer Strength Plate Loaded** — Plate-loaded strength machines, including independent-limb Iso-Lateral designs.
- **Symbio** — Premium cardio family with a treadmill, upright cycle, recumbent cycle, and incline elliptical.
- **Facility Connect** — Free equipment-management software; available functions depend on connected console compatibility.
- **Facility design and service** — Layout planning, equipment customization, maintenance support, and parts.
- **Atmos** — Cardio range designed for selected hospitality and residential environments.
- **Merrithew Pilates solutions** — US partnership adds Pilates equipment, studio consultation, and project support.

## Achievements

- Combined company unites cardio and strength brands following the 1997 Hammer Strength acquisition.
- Symbio received a Red Dot Award in 2024.
- Opened the Nieto-Jones Innovation Center in January 2026.

## Latest updates

- **2026-01** — Opened the Nieto-Jones Innovation Center in Schaumburg, Illinois.
- **2026-03** — Announced US Pilates equipment partnership with Merrithew.
- **2026-03** — Announced cycling equipment and content partnership with Les Mills.
- **2026-08** — Jim Pisani described a two-brand strategy and the ambition to be customers’ training partner of choice.

## Links

- Website: https://www.lifefitness.com
- LinkedIn: https://www.linkedin.com/company/life-fitness
- Twitter/X: https://twitter.com/LifeFitness
- YouTube: https://www.youtube.com/@lifefitness
- Instagram: https://www.instagram.com/lifefitnessofficial/
- Facebook: https://www.facebook.com/LifeFitness/

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Profile page: https://yespress.io/life-fitness-hammer-strength
Published by YesPress — https://yespress.io
Last updated: 2026-10-23