# Liat Primor

> Liat Primor is the co-founder and CEO of FeelBetter, based professionally in Greater Boston. An industrial engineering and management graduate of the Technion with an MBA from Tel Aviv University, she previously held senior roles at Teva, including global portfolio leadership and chief of staff. Her public reflections address entrepreneurship, professional networks and equal representation in business.

- **Role:** Co-founder and CEO at FeelBetter
- **Organizations:** FeelBetter, Teva Pharmaceuticals
- **Education:** Bachelor’s degree in industrial engineering and management, Technion - Israel Institute of Technology, Master of Business Administration (MBA), Tel Aviv University
- **Known for:** Co-founded FeelBetter with Yoram Hordan., Held senior international leadership responsibilities at Teva., Led FeelBetter at the time of its July 2023 financing announcement.

## Career timeline

- **2005-2008** — Industrial engineering role at Teva.
- **2008-2009** — European portfolio effectiveness role at Teva.
- **2010-2012** — European portfolio infrastructure leadership at Teva.
- **2012-2014** — Vice president and chief of staff in Teva’s president and CEO office.
- **2014-2016** — Vice president of pipeline strategy management at Teva US.
- **2016-2018** — Vice president of global portfolio at Teva.
- **2018** — FeelBetter venture documented in contemporary reporting; public career listings place her co-founder and CEO role from September.
- **2022** — Participated in the inaugural McKinsey Circle of Women Founders programme.
- **2023** — FeelBetter announced a $5.9 million financing round in July.
- **2026** — Participated in a Boston panel on embedding international companies in a new market.

## Achievements

- Co-founded FeelBetter with Yoram Hordan.
- Held senior international leadership responsibilities at Teva.
- Led FeelBetter at the time of its July 2023 financing announcement.

## Latest updates

- **2026-09** — Joined a Boston forum discussion on international companies establishing durable business relationships in a new market.
- **2026-09** — In a public reflection, reported new customers and said two more were expected to go live before the end of 2026; these were forward-looking plans.
- **2026-03** — Posted an International Women’s Day reflection with a photograph of herself and her mother.

## Links

- Website: https://www.feelbetter.healthcare/
- LinkedIn: https://www.linkedin.com/in/liat-primor

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Profile page: https://yespress.io/liat-primor
Published by YesPress — https://yespress.io
Last updated: 2026-10-22