# Liam McKessar

> Liam McKessar is a fashion and lifestyle brand marketer who serves as Chief Marketing Officer at ANINE BING, the Los Angeles-based, Scandinavian-inspired label. An Australian who studied economics at the University of Sydney before crossing into fashion media, he has built brand and communications strategy for Vogue, Diane von Furstenberg, LoveShackFancy and Four Seasons Hotels and Resorts. He is known for blending editorial instinct with a commercial, omnichannel mindset - the kind of marketer who cares as much about how a customer is greeted in a fitting room as about the campaign that got them through the door.

- **Role:** Chief Marketing Officer at ANINE BING
- **Organizations:** ANINE BING, Four Seasons Hotels and Resorts, LoveShackFancy, Diane von Furstenberg (DVF), Vogue, CR Fashion Book, Harper's Bazaar, Macquarie Group
- **Nationality:** Australian
- **Education:** Bachelor of Economics (Banking, Corporate, Finance and Securities Law), University of Sydney
- **Known for:** Appointed Chief Marketing Officer of ANINE BING, a global Scandinavian-inspired fashion brand headquartered in Los Angeles, Led global marketing and communications strategy at LoveShackFancy alongside the brand's founder, Directed marketing and communications at heritage fashion house Diane von Furstenberg

## Career timeline

- **Early career** — Account Executive at Macquarie Group in Australia
- **Early career** — Online editorial roles at Harper's Bazaar, Vogue Australia and CR Fashion Book
- **—** — Integrated and brand marketing roles at Vogue (from Integrated Marketing Associate up to Associate Director of Brand Marketing)
- **—** — Director, Marketing & Communications at Diane von Furstenberg (DVF)
- **—** — Senior Director, Marketing & Communications at LoveShackFancy, leading global marketing strategy with the founder
- **2023** — Senior Director, Marketing - Retail at Four Seasons Hotels and Resorts
- **Recent** — Appointed Chief Marketing Officer at ANINE BING

## Achievements

- Appointed Chief Marketing Officer of ANINE BING, a global Scandinavian-inspired fashion brand headquartered in Los Angeles
- Led global marketing and communications strategy at LoveShackFancy alongside the brand's founder
- Directed marketing and communications at heritage fashion house Diane von Furstenberg
- Rose through Vogue's marketing organization to Associate Director of Brand Marketing over roughly five years
- Crossed from finance and economics into fashion media and built a full brand-marketing career on top of it

## Latest updates

- **2024** — Named Chief Marketing Officer at ANINE BING after leading retail marketing at Four Seasons Hotels and Resorts.

## Links

- Website: https://aninebing.com
- LinkedIn: http://www.linkedin.com/in/liam-mckessar-78391849
- Instagram: https://www.instagram.com/liam_mckessar/

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Profile page: https://yespress.io/liam-mckessar
Published by YesPress — https://yespress.io
Last updated: 2026-07-25