# Lia Haberman

> Lia Haberman is a creator economy strategist, educator, and the author of ICYMI — a weekly newsletter read by 45,000+ marketers, brand social teams, and creators. Teaching social media and influencer marketing at UCLA Extension since 2018, she built her reputation as an independent, no-nonsense analyst who helps brands and creators navigate a landscape that reinvents itself every six months. With clients ranging from Google to Disney and a Threads following that dwarfs her Instagram audience, she practices what she preaches.

- **Role:** Founder of ICYMI Newsletter & Instructor at UCLA Extension
- **Organizations:** UCLA Extension, ICYMI (Substack)
- **Nationality:** American
- **Education:** B.S. in Social Work, Hofstra University, Master's in History, McGill University
- **Known for:** Founded ICYMI newsletter, now read by 45,000+ subscribers, Buffer Best Marketing Newsletter 2023, 2024, and 2025 (three consecutive years), Invited to the first-ever White House Creator Economy Conference (August 2024)

## Career timeline

- **2002** — Associate News Editor at E! Online
- **2005** — Editorial Entertainment Director at E! Networks
- **2012** — Social Lead at Yahoo
- **2014** — Director of Audience Development at TheWrap
- **2016** — VP of Content & Operations at Livestrong.com
- **2017** — CMO at Anna Victoria's Fit Body App
- **2018** — Began teaching Social Media & Influencer Marketing at UCLA Extension
- **2020** — Launched ICYMI newsletter on Substack
- **2023** — ICYMI named one of Buffer's Best Marketing Newsletters
- **2024** — Attended first-ever White House Creator Economy Conference
- **2024** — Named LinkedIn Top Voice; Business Insider Top Creator Economy Expert
- **2025** — ICYMI reaches 45,000+ subscribers; speaks at Adweek Social Media Week
- **2026** — Continues ICYMI weekly publication and consulting practice

## Achievements

- Founded ICYMI newsletter, now read by 45,000+ subscribers
- Buffer Best Marketing Newsletter 2023, 2024, and 2025 (three consecutive years)
- Invited to the first-ever White House Creator Economy Conference (August 2024)
- LinkedIn Top Voice designation
- Business Insider Top Creator Economy Expert
- Creator Economy Live Top 50 Innovators to Watch
- U.S. Department of State International Visitor Leadership Program speaker at UCLA
- Shorty Awards jury member (17th Annual)
- Speaker at Adweek Social Media Week 2025
- International speaker at State of Social '24 (Australia)
- Consulting clients include Google, AT&T, Adobe, Disney, Riot Games, Macy's

## Latest updates

- **2026-04** — Continues publishing ICYMI weekly; 2026 Social Media Ins and Outs and 2026 Conference Calendar published
- **2025-12** — Co-hosted Substack Live video '2025 Creator Economy Winners and Losers' with Natalie Jarvey
- **2025-03** — Featured speaker at Adweek Social Media Week 2025
- **2025-01** — Published ICYMI's 2025 Social Media Predictions
- **2024-12** — Attended White House Creator Holiday Party
- **2024-08** — Attended first-ever White House Creator Economy Conference; wrote in-depth recap for subscribers

## Links

- Website: https://www.liahaberman.com/
- LinkedIn: https://www.linkedin.com/in/liahaberman
- Twitter/X: https://x.com/liahaberman
- Instagram: https://www.instagram.com/liahaberman/

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Profile page: https://yespress.io/lia-haberman
Published by YesPress — https://yespress.io
Last updated: 2026-04-24