# Lexer

> Lexer is a Customer Data and Experience Platform (CDXP) built for retail and consumer brands. It unifies fragmented data from ecommerce, in-store, loyalty, email and SMS into a single customer view, then layers on analytics, predictive intelligence and activation so marketing, sales and service teams can understand and engage customers in a personalized way. Founded in Melbourne in 2010 and now used by 150+ brands including The Iconic, Rip Curl, Zimmermann and Quiksilver, Lexer positions itself as a retail-specialized alternative to horizontal enterprise CDPs.

- **Founded:** 2010
- **Headquarters:** Melbourne, Australia
- **Founders:** Dave Whittle (Co-Founder & CEO), Aaron Wallis (Co-Founder & CTO), Chris Brewer (Co-Founder & CFO)
- **Team size:** ~62 employees
- **Products:** CDP Core, Analytics & Insights, Engagement / Activation, Serve, Lexi AI
- **Notable:** Grew from a 2007 social listening prototype into a retail CDP used by 150+ brands., Raised AU$33.5M Series B in 2021, bringing total funding to roughly AU$43M., Survived GDPR wiping out ~half its revenue by refocusing exclusively on retail.

## Products & services

- **CDP Core** — Data connectors, unification, identity resolution and data enrichment that combine fragmented sources into a single customer view.
- **Analytics & Insights** — Segmentation, audience building and predictive analytics for churn risk, lifetime value and purchase behavior.
- **Engagement / Activation** — Campaign activation, omnichannel orchestration and reporting to reach audiences across email, SMS, ads and more.
- **Serve** — A CDXP clienteling tool that gives in-store sales associates AI-powered customer insights and recommendations.
- **Lexi AI** — AI insights companion re-engineered in 2025 to run entirely inside Lexer's secure AWS environment via AWS Bedrock, so customer data never leaves Lexer's infrastructure.

## Achievements

- Grew from a 2007 social listening prototype into a retail CDP used by 150+ brands.
- Raised AU$33.5M Series B in 2021, bringing total funding to roughly AU$43M.
- Survived GDPR wiping out ~half its revenue by refocusing exclusively on retail.
- Launched Serve, described as a first-of-its-kind CDXP clienteling tool for store associates.
- Re-engineered Lexi AI in 2025 to run fully inside its own secure AWS environment.

## Latest updates

- **2025-07** — Lexer re-engineered its Lexi AI engine to run entirely within its secure AWS environment via AWS Bedrock, so customer data never leaves Lexer's infrastructure.
- **2025-01** — Launched new AI-powered retail experiences, including Serve, a CDXP clienteling tool for in-store associates.
- **2021-02** — Closed AU$33.5M Series B led by Blackbird Ventures and King River Capital to fund global expansion.

## Links

- Website: https://lexer.io
- LinkedIn: https://www.linkedin.com/company/lexer
- Twitter/X: https://twitter.com/lexer
- YouTube: https://youtube.com/channel/UCrqnJ9QrEsoGHL9bkkGiYRg
- Instagram: https://instagram.com/lexer.io
- Facebook: https://facebook.com/CampLexer/

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Profile page: https://yespress.io/lexer
Published by YesPress — https://yespress.io
Last updated: 2026-07-27