# Lexar

> Lexar is a consumer and professional memory brand that makes SD and microSD cards, CFexpress cards, USB flash drives, card readers, portable and internal SSDs, and DDR5 RAM. Founded in 1996 as a Cirrus Logic spin-off, it was owned by Micron for a decade before Chinese flash maker Longsys bought the brand in 2017 and turned it into a photo, video, and gaming storage specialist selling worldwide.

- **Founded:** 1996
- **Headquarters:** San Jose, California, United States
- **Founders:** Petro Estakhri (Co-founder), Mike Assar (Co-founder)
- **Team size:** ~310 (US entity, per Apollo)
- **Products:** SD and microSD memory cards, CFexpress cards, USB flash drives (JumpDrive), Professional Workflow card readers, Portable and internal SSDs
- **Notable:** Shipped the world's first 1TB SDXC card (Professional 633X, 2019), beating SanDisk to market., Launched the world's fastest 2TB UHS-I microSD card at CES 2026 (255 MB/s read)., Won CES 2025 Innovation Awards for the Professional DIAMOND CFexpress 4.0 card and SL500 portable SSD.

## Products & services

- **SD and microSD memory cards** — SDXC, microSDXC and metal ARMOR GOLD/SILVER cards for cameras, drones and action cams, including the world's first 1TB SD card and the world's fastest 2TB UHS-I microSD.
- **CFexpress cards** — Professional DIAMOND and GOLD CFexpress 4.0 Type B cards aimed at high-bitrate video and mirrorless cameras.
- **USB flash drives (JumpDrive)** — The JumpDrive line that became a near-generic term for USB flash drives in the early 2000s.
- **Professional Workflow card readers** — Modular high-speed readers for SD, microSD and CFexpress used in professional offload workflows.
- **Portable and internal SSDs** — SL500, ARMOR 700, Air, TouchLock portable SSDs and NM790 / NM1090 PRO PCIe 5.0 internal NVMe drives, plus PLAY M.2 drives for handhelds and consoles.
- **DDR5 memory** — ARES RGB DDR5 CUDIMM modules and DRAM kits reaching up to 8400 MT/s.

## Achievements

- Shipped the world's first 1TB SDXC card (Professional 633X, 2019), beating SanDisk to market.
- Launched the world's fastest 2TB UHS-I microSD card at CES 2026 (255 MB/s read).
- Won CES 2025 Innovation Awards for the Professional DIAMOND CFexpress 4.0 card and SL500 portable SSD.
- Launched its first PCIe 5.0 SSD at CES 2024.
- Produced the world's first 256GB CompactFlash card (2012) and the world's smallest memory card, nCARD (2020).
- Won a TIPA World Award 2025 for the metal ARMOR SD card series.

## Latest updates

- **2026-01** — At CES 2026, Lexar marked its 30th anniversary, unveiled its 'AI Storage Core' strategy and AI-grade products, and launched the world's fastest 2TB UHS-I microSD along with the Air, Play X and TouchLock SSDs.
- **2026-01** — Announced a global storage partnership with the Argentina National Football Team ahead of the 2026 World Cup.
- **2025-01** — Won CES 2025 Innovation Awards for the Professional DIAMOND CFexpress 4.0 card and SL500 portable SSD; showed the NM1090 PRO PCIe 5.0 SSD and stainless-steel ARMOR SD GOLD.
- **2024-01** — Launched its first PCIe 5.0 SSD and new CFexpress 4.0 cards plus the ARMOR 700 rugged portable SSD at CES 2024.

## Links

- Website: https://www.lexar.com
- LinkedIn: https://www.linkedin.com/company/lexarmemory
- Twitter/X: https://twitter.com/LexarMemory
- YouTube: https://www.youtube.com/@LexarMemory
- Instagram: https://www.instagram.com/lexarmemory/
- Facebook: https://facebook.com/LexarMemory
- TikTok: https://www.tiktok.com/@lexarmemory

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Profile page: https://yespress.io/lexar
Published by YesPress — https://yespress.io
Last updated: 2026-08-21