# Lex Sisney

> Lex Sisney is the co-founder and original CEO of Commission Junction, now CJ, and the creator of Organizational Physics. Based in Santa Barbara, he works with expansion-stage CEOs and leadership teams on organizational design, strategy and execution. His books include Organizational Physics: The Science of Growing a Business, Designed to Scale and How to Think About Hiring.

- **Role:** Founder and Head Coach at Organizational Physics
- **Organizations:** Organizational Physics, Commission Junction (now CJ)
- **Education:** University of Saint Thomas
- **Known for:** Co-founded Commission Junction, now CJ, in 1998 and served as its original CEO and later chairman., Created the Organizational Physics management framework and coaching practice., Authored Designed to Scale, Organizational Physics, How to Think About Hiring, and Ready for Enlightenment?.

## Career timeline

- **1992-1994** — Attended University of Saint Thomas; his LinkedIn education lists service as president of the American Marketing Association.
- **1998** — Co-founded Commission Junction and became its original CEO; he describes beginning the business in Minnesota and moving it to Santa Barbara.
- **2001** — As CEO, discussed CJ’s shift toward pay-for-performance advertising and the publication of marketplace performance metrics.
- **—** — Later served as chairman of Commission Junction.
- **2012** — Published Organizational Physics: The Science of Growing a Business and appeared in a UC Santa Barbara lecture recorded by UCTV.
- **2014** — How to Think About Hiring: Play Smarter to Win the Talent Game is available in a publicly hosted PDF dated in its URL to May 2014.
- **2020** — Collaborated with Chris Powers and Jason Baxter at Fort Capital, according to his later account.
- **2022** — Published Designed to Scale: How to Structure Your Business for Exponential Growth.
- **2026** — Published essays on AI, workflow design, organizational structure and team sensemaking.

## Achievements

- Co-founded Commission Junction, now CJ, in 1998 and served as its original CEO and later chairman.
- Created the Organizational Physics management framework and coaching practice.
- Authored Designed to Scale, Organizational Physics, How to Think About Hiring, and Ready for Enlightenment?.
- His official biography reports work with several hundred companies across 16 countries.
- Delivered a UC Santa Barbara entrepreneurship lecture preserved by University of California Television.

## Latest updates

- **2026-10** — His site shared an appearance on The Unfolding Thought Podcast with Eric Pratum on October 21, discussing organizational constraints and why more effort alone does not resolve them.
- **2026-09** — His site shared an interview with Jess Villegas on The Leader’s Commute Podcast on September 12.
- **2026-04** — Published Sensemaking Isn’t Something You Delegate on April 13, arguing for individual accountability alongside team-based interpretation and shared context.
- **2026-01** — Published Design. Delegate. Design. on January 11, examining workflow design and leadership as AI capabilities change.

## Links

- Website: https://organizationalphysics.com/
- LinkedIn: https://www.linkedin.com/in/lexsisney
- Twitter/X: https://twitter.com/LexSisney
- YouTube: https://www.youtube.com/@LexSisneyVideos

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Profile page: https://yespress.io/lex-sisney
Published by YesPress — https://yespress.io
Last updated: 2026-10-23