# Lewis

> Lewis is an independently owned, full-service marketing agency founded in Mobile in 1951 and now operating from Nashville, Birmingham and Mobile. Its pitch is a marriage of brand craft and business measurement: strategy, creative, media, digital products, content production and analytics organized around outcomes such as enrollment, leads, transactions, traffic and return on ad spend.

- **Founded:** 1951
- **Headquarters:** Nashville, United States
- **Founders:** Jack Lewis (Founder)
- **Products:** Branding and brand identity, Integrated marketing, Media and ROAS, Business intelligence, Content production
- **Notable:** Grew to more than 100 employees across Nashville, Birmingham and Mobile., Managed more than $100 million in annual marketing investment by the 2022 ownership transition., Won Digital Agency of the Year at the Icons of Whisky Global Awards for Kentucky Bourbon Trail work.

## Products & services

- **Branding and brand identity** — Research, positioning, visual identity, naming, packaging and brand management.
- **Integrated marketing** — Campaign strategy and execution across paid, owned and earned channels.
- **Media and ROAS** — Media planning, buying, audience targeting, optimization and return-on-ad-spend measurement.
- **Business intelligence** — Audience research, customer insight, analytics and data science used to connect marketing activity with business performance.
- **Content production** — In-house pre-production, filming, editing and delivery for broadcast, digital and social work.
- **Websites and digital experiences** — Strategy, UX, design, development, content platforms and conversion-oriented digital products.
- **Growth Multiplier** — Fractional marketing leaders embedded in client teams to deliver near-term improvements while updating marketing operations.

## Achievements

- Grew to more than 100 employees across Nashville, Birmingham and Mobile.
- Managed more than $100 million in annual marketing investment by the 2022 ownership transition.
- Won Digital Agency of the Year at the Icons of Whisky Global Awards for Kentucky Bourbon Trail work.
- The 2024 World Bourbon Toast reached 17 million people and generated more than $800,000 in earned media value.
- The 2025 World Bourbon Toast generated 57.5 million impressions across 49 countries.
- Won 30 ADDYs across its three offices in the 2025 American Advertising Awards, including Best of Show and Best of Interactive.
- Won the Digiday WorkLife Award for employee appreciation in consecutive years.
- Its Bethel University work was associated with a 1,547% increase in application-page traffic and a 70% increase in submissions on a traditional-campus information page.
- Its MediGold campaign produced a 500% year-over-year increase in web traffic and a 50% increase in enrollees.
- Its HighFive Healthcare work was credited with $4.6 million in additional earnings.

## Latest updates

- **2026-09** — Published an analysis arguing that Meta’s Andromeda retrieval system moves more audience-targeting responsibility into the creative brief.
- **2026-05** — Published original guidance on how regional identity, consistency and convenience shape quick-service restaurant loyalty in Southern markets.
- **2026-03** — Published a point of view on brand differentiation for both human audiences and AI systems.
- **2026-01** — Argued that direct-response mechanics work less reliably without brand trust and attention.
- **2025-10** — Launched Growth Multiplier, an embedded fractional marketing leadership service.
- **2025-09** — Produced the second World Bourbon Toast at Bourbon & Beyond, reaching 49 countries and reporting 57.5 million impressions.
- **2025-04** — Relocated the Mobile office to a renovated former automobile dealership at 500 St. Louis Street.

## Links

- Website: https://www.lewiscommunications.com
- LinkedIn: https://www.linkedin.com/company/lewis-communications
- Twitter/X: https://twitter.com/LewisIdeas
- YouTube: https://www.youtube.com/user/lewiscommunications
- Instagram: https://www.instagram.com/lewiscommunications/
- Facebook: https://www.facebook.com/LewisCommunications
- TikTok: https://www.tiktok.com/@lewiscommunications

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Profile page: https://yespress.io/lewis
Published by YesPress — https://yespress.io
Last updated: 2026-09-24