# Lewis Gersh

> Lewis Gersh was a New York entrepreneur, venture investor, and PebblePost co-founder and founding CEO. He founded Metamorphic Ventures after a career in online financial publishing, then returned to operating to connect online marketing signals with physical direct mail. His writing and colleagues’ recollections document a career shaped by humor, introductions, and support for fellow founders.

- **Role:** Entrepreneur, venture investor, and writer
- **Organizations:** PebblePost, Metamorphic Ventures, Gersh Venture Partners, Worldly Information Network, Worldly Investor
- **Education:** BA in English and Political Science, San Diego State University, Juris Doctor, University of New Hampshire School of Law (Franklin Pierce), Master of Laws in Intellectual Property, University of New Hampshire School of Law (Franklin Pierce)
- **Known for:** Co-founded PebblePost and helped develop its Programmatic Direct Mail offering., Founded Metamorphic Ventures, investing in data-driven marketing and transaction-processing businesses., Portfolio relationships included FetchBack, Chango, Tapad, Sailthru, Movable Ink, Madison Logic, and Bombora.

## Career timeline

- **1998** — Started Worldly Investor in a venture involving AOL and Omnicom, according to his later account.
- **2002** — Began angel investing using leftover office space after selling his company, according to his account.
- **2006** — His first-person career retrospective dates Gersh Venture Partners’ development into a seed fund to 2006; it was later renamed Metamorphic Ventures.
- **2014** — Co-founded PebblePost with Robert Victor and Tom Gibbons; served as founding CEO.
- **2015** — Published startup essays in Start Up! The Musical and presented the Programmatic Direct Mail pitch.
- **2016** — PebblePost announced a $5 million Series A led by Greycroft and Tribeca Venture Partners.
- **2018** — PebblePost’s Series C reached $31 million after its initial $25 million close.
- **2020** — Public company profiles identified him as co-founder and chairman, with Jacob Ross as CEO.
- **2025** — Colleagues published tributes following his death in February.

## Achievements

- Co-founded PebblePost and helped develop its Programmatic Direct Mail offering.
- Founded Metamorphic Ventures, investing in data-driven marketing and transaction-processing businesses.
- Portfolio relationships included FetchBack, Chango, Tapad, Sailthru, Movable Ink, Madison Logic, and Bombora.
- Built and sold an online financial-information business before becoming a venture investor.

## Latest updates

- **2025-02** — Erik Matlick, John Elton, Adam Solomon, Jacob Ross, and Rusty Ralston shared public tributes following Gersh’s death.
- **2025-04** — Co-founder Tom Gibbons remembered Gersh on April Fool’s Day, recounting their long friendship and office pranks.

## Links

- Website: https://startupthemusical.wordpress.com/
- LinkedIn: https://www.linkedin.com/in/lewisgersh
- Twitter/X: https://twitter.com/lewisgersh
- Facebook: https://www.facebook.com/lewis.gersh

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Profile page: https://yespress.io/lewis-gersh
Published by YesPress — https://yespress.io
Last updated: 2026-10-14