# Levi Strauss & Co.

> Levi Strauss & Co. is the San Francisco apparel company that invented the blue jean in 1873 and has spent 170-plus years turning a piece of workwear into a global wardrobe staple. Today it owns the Levi's, Dockers, Beyond Yoga and Denizen brands, sells in more than 110 countries, and is reinventing itself under CEO Michelle Gass as a direct-to-consumer denim lifestyle brand while pushing water-saving manufacturing across its supply chain.

- **Founded:** 1853
- **Headquarters:** San Francisco, California, United States
- **Founders:** Levi Strauss (Founder), Jacob Davis (Co-inventor of the riveted jean)
- **Team size:** Approximately 15,000-19,000 employees worldwide
- **Products:** Levi's, Dockers, Beyond Yoga, Denizen, Levi's SecondHand
- **Notable:** Invented the modern blue jean in 1873 with U.S. Patent No. 139,121 for riveted 'waist overalls'., The 501 is widely cited as the best-selling jean in history., Pioneered Water<Less finishing, saving billions of liters of water across denim production.

## Products & services

- **Levi's** — The flagship denim brand, anchored by the 501 jean. Jeans, jackets, tops and accessories for men, women and kids sold globally.
- **Dockers** — Khakis and casual menswear that helped popularize business-casual dressing in the 1980s and 90s.
- **Beyond Yoga** — Premium activewear and athleisure brand acquired in 2021, expanding LS&Co. beyond denim.
- **Denizen** — Value-priced denim brand aimed at younger and emerging-market shoppers.
- **Levi's SecondHand** — Resale and trade-in program that buys back and resells worn Levi's, extending garment life and supporting circularity.
- **Water<Less** — A family of manufacturing techniques that reduces the water used to finish denim, applied across a growing share of products.

## Achievements

- Invented the modern blue jean in 1873 with U.S. Patent No. 139,121 for riveted 'waist overalls'.
- The 501 is widely cited as the best-selling jean in history.
- Pioneered Water<Less finishing, saving billions of liters of water across denim production.
- Completed a successful return to public markets with its 2019 NYSE IPO.
- Operates the Levi Strauss Foundation, funding social-justice and worker-wellbeing programs for decades.

## Latest updates

- **2026-04** — Reported strong Q1 FY2026 results with reported net revenues up 14% to ~$1.7B and raised full-year FY2026 outlook.
- **2025-10** — Announced a new chapter at its San Francisco headquarters, reaffirming Levi's Plaza as its home base.
- **2024-01** — Michelle Gass became President & CEO, accelerating the direct-to-consumer 'denim lifestyle' strategy.

## Links

- Website: https://www.levistrauss.com
- LinkedIn: https://www.linkedin.com/company/levi-strauss-&-co-
- Twitter/X: https://twitter.com/LeviStraussCo
- YouTube: https://www.youtube.com/user/levistraussco
- Instagram: https://www.instagram.com/levistraussco/
- Facebook: https://facebook.com/levistraussco/

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Profile page: https://yespress.io/levi-strauss-co
Published by YesPress — https://yespress.io
Last updated: 2026-06-02