# LeveragePoint Innovations

> LeveragePoint is a Boston-area B2B SaaS company that helps enterprises quantify, communicate, and capture the economic value of their products. Spun out of Monitor Group's Strategic Pricing practice in 2009, its cloud platform turns static spreadsheets and slide decks into interactive value propositions and ROI stories that sales teams use to justify higher prices and win more deals. It serves manufacturing, specialty chemicals, high tech, healthcare, and software companies, and is extending into value marketing and AI-assisted value modeling.

- **Founded:** 2009
- **Headquarters:** Newton, Massachusetts, United States
- **Founders:** Peyton Marshall (Founder, CEO & President)
- **Team size:** ~14 employees
- **Products:** LeveragePoint Value Management Platform, Value Campaigns, Value Modeling & Value Maps, LeveragePoint.ai
- **Notable:** Recognized as a leader in the B2B value management software category, Customers report 5-15% higher close rates at 5-25% higher prices, Launched Value Campaigns value-marketing add-on in 2023

## Products & services

- **LeveragePoint Value Management Platform** — Cloud platform for building interactive value propositions and Economic Value Estimation (EVE) models that sales teams present using the customer's own data.
- **Value Campaigns** — A value-marketing add-on launched in 2023 that lets prospects tailor their own ROI stories online, generating high-quality leads and customer-specific business cases at scale.
- **Value Modeling & Value Maps** — Tools for calculating and visualizing the differentiated value of products across segments and offers, supporting pricing, segmentation, and offer design.
- **LeveragePoint.ai** — AI-assisted capability (rolling out from 2025) to generate solution-specific value propositions with value drivers, financial logic, and visuals in minutes.

## Achievements

- Recognized as a leader in the B2B value management software category
- Customers report 5-15% higher close rates at 5-25% higher prices
- Launched Value Campaigns value-marketing add-on in 2023
- Built on the intellectual framework of 'The Strategy and Tactics of Pricing' by Dr. Tom Nagle
- Sustained an independent, profitable-scale business for 15+ years without large VC rounds

## Latest updates

- **2023-10** — Launched LeveragePoint Value Campaigns, a value-marketing add-on for generating leads and customer-specific business cases at scale.
- **2025-01** — Began rolling out LeveragePoint.ai to auto-generate value propositions with drivers, financial logic, and visuals in minutes.

## Links

- Website: https://leveragepoint.com
- LinkedIn: https://www.linkedin.com/company/leveragepoint-innovations-inc.
- Twitter/X: https://twitter.com/LeveragePoint

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Profile page: https://yespress.io/leveragepoint
Published by YesPress — https://yespress.io
Last updated: 2026-08-04