# Level Agency

> Level Agency is a Pittsburgh-based digital marketing services company that combines media buying, creative, data science, search optimization, and customer relationship marketing for brands with complex buying journeys. Its work emphasizes qualified leads and business outcomes; acquisitions of Becker Media, WebMechanix, and BAM Strategy expanded its education, B2B, web, CRM, and loyalty capabilities.

- **Founded:** 2010
- **Headquarters:** Pittsburgh, United States
- **Founders:** Thomas Donohoe (Founder and former CEO)
- **Products:** Performance media planning and buying, Content, creative, and web development, SEO and AI search visibility, CRM, nurturing, and loyalty, Data science and analytics
- **Notable:** Kiavi case study reports more than 950% growth in qualified lead volume and a 90% reduction in cost per qualified lead., AIM case study reports a 40% higher lead-to-application rate and 26% lower cost per application., Building the System won Silver in Search at The Drum Awards for Marketing in 2026, according to The Drum.

## Products & services

- **Performance media planning and buying** — Paid search, social, programmatic display, video, and connected-TV campaign strategy and management.
- **Content, creative, and web development** — Creative strategy, campaign assets, website design and development, and conversion optimization.
- **SEO and AI search visibility** — Technical and content optimization for search discovery and AI-mediated answers.
- **CRM, nurturing, and loyalty** — Lifecycle messaging, customer relationship strategy, marketing automation, and retention programs.
- **Data science and analytics** — Predictive scoring, attribution, performance analysis, and measurement tied to business outcomes.
- **Level Signal V2** — Proprietary predictive lead scoring used to send application-propensity values into Google Ads for AIM.
- **Level Intelligence Suite** — Agency-described suite: Pathfinder for audience opportunity, Signal for conversion opportunities, Prism for creative performance, Pulse for connected performance insights, and Foundry for web experiences; standalone licensing is not established.

## Achievements

- Kiavi case study reports more than 950% growth in qualified lead volume and a 90% reduction in cost per qualified lead.
- AIM case study reports a 40% higher lead-to-application rate and 26% lower cost per application.
- Building the System won Silver in Search at The Drum Awards for Marketing in 2026, according to The Drum.
- Completed acquisitions of Becker Media (2023), WebMechanix (2024), and BAM Strategy (2025).
- Agency reports inclusion in Adweek’s 2026 Fastest Growing Agencies.

## Latest updates

- **2025-10** — Announced acquisition of Montreal-based BAM Strategy on October 28, adding creative, CRM, and loyalty expertise.
- **2026-06** — The Drum published the Silver-winning AI-search content case Building the System on June 5.
- **2026-10** — Published an October 15 discussion of agentic programmatic media buying and a joint virtual session with PubMatic, emphasizing human strategy and campaign approvals.

## Links

- Website: https://www.level.agency/
- LinkedIn: https://www.linkedin.com/company/levelagency/
- Twitter/X: https://x.com/levelagencymktg
- YouTube: https://www.youtube.com/@LevelAgency
- Instagram: https://www.instagram.com/levelagencymarketing/
- Facebook: https://www.facebook.com/LevelAgencyMarketing/

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Profile page: https://yespress.io/level-agency
Published by YesPress — https://yespress.io
Last updated: 2026-10-23