# Lessing-Flynn

> Lessing-Flynn is a family-owned, full-service advertising agency founded in Des Moines in 1907. It combines brand strategy, creative, media, public relations, digital work, video and training, with especially deep experience in agriculture, manufacturing, construction, education and financial services. Its distinguishing move is to translate technical products and complicated sales channels into useful stories, localized campaigns and measurable customer journeys.

- **Founded:** 1907
- **Headquarters:** Des Moines, United States
- **Founders:** Paul Lessing (Founder)
- **Team size:** Approximately 50 employees (provided figure)
- **Products:** Audience identification and customer profiling, Branding and storytelling, Customer and brand experiences, Paid, earned and owned media strategy, Customer journey and sales-channel marketing
- **Notable:** Founded in 1907 and described by the company as America's longest-standing independently owned advertising agency., Named an Iowa Top Workplace for a seventh consecutive year in 2025., Vermeer forage dealer campaign generated 19 million impressions, 75,900 clicks and a 0.85% social click-through rate against a 0.49% benchmark.

## Products & services

- **Audience identification and customer profiling** — Research and segmentation to define high-value buyers, including niche B2B and agricultural audiences.
- **Branding and storytelling** — Positioning, messaging, identity, campaign concepts and content designed to make technical offers understandable and memorable.
- **Customer and brand experiences** — Websites, resource centers, events, video and other customer-facing experiences.
- **Paid, earned and owned media strategy** — Media planning and buying, public relations, social media, content, SEO, SEM and measurement.
- **Customer journey and sales-channel marketing** — Journey mapping, dealer enablement, localized campaign systems and alignment between sales and marketing.
- **Product launches** — Integrated launch strategy, creative, media, video, events and press outreach for technical products.
- **Marketing training** — Custom sessions covering strategy, digital media, analytics, SEO, PR, social media, HubSpot and emerging trends.

## Achievements

- Founded in 1907 and described by the company as America's longest-standing independently owned advertising agency.
- Named an Iowa Top Workplace for a seventh consecutive year in 2025.
- Vermeer forage dealer campaign generated 19 million impressions, 75,900 clicks and a 0.85% social click-through rate against a 0.49% benchmark.
- Champion Seed localized dealer pilot generated 716,069 impressions and 31,086 landing-page visits; every participating dealer exceeded first-year sales and awareness goals.
- ProAg resource-center redesign produced a reported 3,000 year-over-year increase in page views and five minutes average engagement per agent user.
- Hitachi CONEXPO campaign drew 39 trade outlets to a press conference and earned more than 60 media placements.
- Hams Across America helped publicize more than 2.4 million pounds of donated pork in its second year.
- Its 2026-2027 aggregate benchmarks report a 12.59% Google search-ad click-through rate and 22.18% conversion rate for LF-managed campaigns.

## Latest updates

- **2026-08** — Published a guide to measuring brand visibility across SEO, answer engines and generative AI search.
- **2026-05** — Named Des Moines Children's Museum as the first LF BrandKind partner, providing $25,000 in pro bono marketing services.
- **2026-01** — Released 2026-2027 campaign benchmarks compiled from active client work and normalized by industry and tactic.
- **2025-09** — Recognized as an Iowa Top Workplace for the seventh consecutive year.
- **2024-03** — Alliant published a case study reporting 2.3-times engagement from a custom audience-targeting collaboration with Lessing-Flynn.

## Links

- Website: https://www.lessingflynn.com
- LinkedIn: https://www.linkedin.com/company/lessing-flynn
- Twitter/X: https://twitter.com/LessingFlynn
- YouTube: https://www.youtube.com/lessingflynn
- Instagram: https://www.instagram.com/lessingflynn/
- Facebook: https://www.facebook.com/lessingflynn

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Profile page: https://yespress.io/lessing-flynn
Published by YesPress — https://yespress.io
Last updated: 2026-09-19