# Less Annoying CRM

> Less Annoying CRM (LACRM) is a bootstrapped, self-funded SaaS company headquartered in St. Louis, Missouri, that builds a deliberately simple and affordable CRM designed exclusively for small businesses. Founded in 2009 by brothers Tyler and Bracken King, the company has grown to serve 100,000+ users across 70+ countries with a single flat-rate pricing tier of $15/user/month — no contracts, no hidden fees, and free customer support included. Rated #1 easiest-to-use CRM on G2 and named Best CRM by U.S. News & World Report multiple years running, LACRM stands out for its radical simplicity, customer-first culture, and commitment to never taking outside investment.

- **Founded:** 2009
- **Headquarters:** St. Louis, MO, USA
- **Founders:** Tyler King (Co-founder & CEO), Bracken King (Co-founder)
- **Team size:** ~24-30 employees as of 2024-2025, including software engineers, CRM coaches (customer service), and marketing/operations staff. Operates across 3 continents.
- **Products:** Less Annoying CRM, Forms Builder
- **Notable:** Named Best CRM Software by U.S. News & World Report for multiple consecutive years (2020, 2021, 2022), Rated #1 easiest-to-use CRM on G2 with a 4.9/5 star rating, G2 Awards 2026: Best Usability, Fastest Implementation, Best ROI

## Products & services

- **Less Annoying CRM** — A web-based contact management and CRM platform built exclusively for small businesses. Features include unlimited contacts and pipelines, task management with daily email reminders, calendar sync (Google and Outlook), email logging via BCC, team collaboration with shared notes and custom permissions, custom fields, 25GB file storage per user, API access, and integrations with Zapier and Mailchimp.
- **Forms Builder** — Launched in 2025, this feature enables automated data collection directly into the CRM via embeddable web forms.

## Achievements

- Named Best CRM Software by U.S. News & World Report for multiple consecutive years (2020, 2021, 2022)
- Rated #1 easiest-to-use CRM on G2 with a 4.9/5 star rating
- G2 Awards 2026: Best Usability, Fastest Implementation, Best ROI
- Featured in PCMag Best CRM Software 2024
- Featured in Harvard Business Review (2020) on hiring practices
- Arch Grants recipient in 2014 ($50,000 equity-free grant upon relocating to St. Louis)
- Won Best Place to Work award in 2017
- Shipped 1,493 product updates in 2024
- Grew from 5,000 users (2014) to 10,000 (2016) to 100,000+ (cumulative)

## Latest updates

- **2025** — Launched Forms Builder feature allowing automated data collection directly into the CRM via embeddable forms.
- **2025** — Email logging via BCC feature fully rolled out after 2024 beta.
- **2024** — Shipped 1,493 product updates across 364 project cards in a single year.
- **2024** — Revenue reached $5.4M ARR (up from $4M in 2023).
- **2024-11** — Hired new CRM Coach (Lauren), continuing team growth.
- **2024** — 5 summer coding fellows completed internship as part of the company's diversity-in-tech program.
- **2023-12** — Discontinued Twitter/X support channel due to API pricing changes; redirected users to email support.

## Links

- Website: https://www.lessannoyingcrm.com
- LinkedIn: https://www.linkedin.com/company/less-annoying-crm
- Twitter/X: https://x.com/LessAnnoyingCRM
- GitHub: https://github.com/lessannoyingcrm
- Facebook: https://www.facebook.com/LessAnnoyingCRM/

---

Profile page: https://yespress.io/less-annoying-crm
Published by YesPress — https://yespress.io
Last updated: 2026-04-09