# Leslie Hahn

> Leslie Hahn is a Scottsdale-based growth executive and fractional CMO who founded superwired after a career spanning agency leadership, enterprise commerce platforms, in-house ecommerce, and multifamily marketing. Her public work centers on a deceptively simple operating question - where growth will actually come from - and on the judgment required to answer it when tactics, dashboards, and AI tools threaten to become substitutes for strategy.

- **Role:** Founder and Fractional CMO at superwired
- **Organizations:** superwired, Digible, Inc., Kibo Commerce, True Fit, MarketLive
- **Known for:** Built a marketing career spanning 25 years, more than 100 brands and eight industries, according to her professional site., Held agency, in-house, platform and VP ecommerce responsibilities rather than working from a single marketing vantage point., Led or contributed to marketing work associated with brands including Microsoft, LVMH, Sephora, American Airlines, John Deere, Johnson & Johnson, Disney, Gap, Expedia and Neutrogena.

## Career timeline

- **2014** — Appeared as a MarketLive senior ecommerce strategist in a webinar on omnichannel merchandising best practices.
- **2025** — Published a LinkedIn article examining the gap between marketers using AI for brainstorming and those applying it to higher-value work.
- **2026-05** — Was listed by Digible as Vice President of Growth among the team attending the AIM 2026 multifamily conference.
- **2026-07** — Began publishing the superwired body of work on fractional CMO leadership, marketing choices, ecommerce and AI-era brand strategy.
- **2026-09** — Published The Busywork Audit, extending her argument that growth teams should identify work to stop as deliberately as work to start.

## Achievements

- Built a marketing career spanning 25 years, more than 100 brands and eight industries, according to her professional site.
- Held agency, in-house, platform and VP ecommerce responsibilities rather than working from a single marketing vantage point.
- Led or contributed to marketing work associated with brands including Microsoft, LVMH, Sephora, American Airlines, John Deere, Johnson & Johnson, Disney, Gap, Expedia and Neutrogena.
- Reports selected ecommerce outcomes including a 275% new-user conversion-rate increase in 30 days, an 850% customer-lifetime-value increase and more than 700% return on ad spend.
- Created a free buyer's workbook designed to help founders evaluate fractional CMO candidates, including candidates other than herself.

## Latest updates

- **2026-09** — Published The Busywork Audit: The Marketing You Can Kill on Monday.
- **2026-09** — Published Is Your Marketing Actually Working? A Founder's Test.
- **2026-08** — Published a series on AI oversight, strategic judgment, ecommerce platforms, prioritization, word of mouth and brand visibility in AI systems.
- **2026-07** — Launched the initial superwired publishing library and a buyer's workbook for founders considering fractional marketing leadership.
- **2026-05** — Was announced as part of Digible's team for the AIM 2026 conference in Huntington Beach.

## Links

- Website: https://superwired.co/
- LinkedIn: https://www.linkedin.com/in/lesliehahn/
- Facebook: https://facebook.com/superwired

---

Profile page: https://yespress.io/leslie-hahn
Published by YesPress — https://yespress.io
Last updated: 2026-09-04