# Leslie Berland

> Leslie Berland is Verizon's executive vice president and chief marketing officer, responsible for global brand and marketing strategy across creative, consumer insights, media, experiential work and partnerships. A communications-trained operator, she moved from agency public relations to a decade at American Express, became Twitter's first CMO and also served as its chief people officer, led marketing at Peloton, and joined Verizon in January 2024. Her work repeatedly connects brand strategy with product experience, employee culture and customer behavior.

- **Role:** Executive Vice President and Chief Marketing Officer at Verizon
- **Organizations:** Verizon, Peloton, Twitter, American Express, Ketchum, GCI Health, Ad Council, Virtuosi LEAP, Make-A-Wish America
- **Nationality:** American
- **Education:** Bachelor of Science, Boston University College of Communication
- **Known for:** Named to the Forbes CMO Hall of Fame and previously included in its Most Influential CMO ranking., Won Adweek's Marketing Vanguard award in 2024., Became Twitter's first chief marketing officer in 2016.

## Career timeline

- **Early career** — Worked in communications and public relations, including agency roles at GCI Health and Ketchum.
- **2005-2016** — Advanced at American Express from communications and social media work to EVP of global advertising, marketing and digital partnerships; she was the company's first person to tweet from its account.
- **2016-2022** — Served as Twitter's first chief marketing officer and, for much of the tenure, also as chief people officer.
- **2023** — Served as Peloton's chief marketing officer, leading global marketing and communications and launching a new brand identity.
- **2024-present** — Joined Verizon as executive vice president and chief marketing officer, effective January 9, 2024.
- **2024** — Led Verizon's first major brand refresh in nine years, including a new V logo, design system and creative positioning.
- **2025-2026** — Expanded customer-access marketing through nationwide Super Bowl FanFests and FIFA World Cup 2026 ticket and experience programs.

## Achievements

- Named to the Forbes CMO Hall of Fame and previously included in its Most Influential CMO ranking.
- Won Adweek's Marketing Vanguard award in 2024.
- Became Twitter's first chief marketing officer in 2016.
- Led Verizon's 2024 brand refresh, its first major identity change in nine years.
- Helped drive American Express's digital transformation and early social-media partnerships.
- Has been recognized by Ad Age, Fast Company and Business Insider for brand leadership.

## Latest updates

- **2026-07** — Discussed Verizon's customer-first loyalty transformation, centered on choice, flexibility, simplicity and listening to customer frustrations.
- **2026-06** — Fronted Verizon's announcement of 2,500 free FIFA World Cup 2026 tickets and related customer experiences.
- **2025-10** — Helped launch Verizon Ultimate Access to the FIFA World Cup 2026 with David Beckham and a roster of soccer figures.
- **2025-02** — Verizon staged House of Verizon and nationwide Super Bowl FanFest programming, extending its access strategy into live experiences.
- **2024-06** — Led Verizon's refreshed identity and customer-facing brand platform, built around making the company's invisible role more visible.

## Links

- LinkedIn: https://www.linkedin.com/in/leslie-berland-1741781
- Twitter/X: https://x.com/leslieberland
- Instagram: https://www.instagram.com/leslieberland/

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Profile page: https://yespress.io/leslie-berland
Published by YesPress — https://yespress.io
Last updated: 2026-08-11