# L.E.R. Public Relations

> L.E.R. Public Relations is a privately held, founder-led communications consultancy with teams in New York and Los Angeles. Founded by Jane Lerman in 2008, it works with luxury fashion, beauty, travel, hospitality, wellness and lifestyle brands on positioning, media relations, VIP and influencer programs, events and growth strategy. Its distinguishing proposition is high-touch, customized work: the agency presents itself as an extension of a client's internal team rather than a publicity factory.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Jane Lerman (Founder & CEO)
- **Products:** Brand development, Event production, Media relations, Influencer and VIP programs
- **Notable:** Grew from a New York launch in 2008 into a bi-coastal firm with New York and Los Angeles teams., Jane Lerman was included in BLLA's 2021 Daring Pioneers of the Boutique Lifestyle list., For Palmiers du Mal, the agency reports securing exposure in Vogue, GQ, WWD, The Wall Street Journal and other outlets within one year, alongside Fashion Week production and influencer seeding.

## Products & services

- **Brand development** — Brand positioning, global growth strategy, acquisition planning, asset development and collaboration planning.
- **Event production** — Fashion Week shows, press and VIP previews, product launches, retail pop-ups and press trips.
- **Media relations** — Program planning, press kits, spokesperson training, releases, distribution and relationship-led outreach.
- **Influencer and VIP programs** — Strategy, product seeding, VIP dressing, partnership outreach and creative digital campaigns.

## Achievements

- Grew from a New York launch in 2008 into a bi-coastal firm with New York and Los Angeles teams.
- Jane Lerman was included in BLLA's 2021 Daring Pioneers of the Boutique Lifestyle list.
- For Palmiers du Mal, the agency reports securing exposure in Vogue, GQ, WWD, The Wall Street Journal and other outlets within one year, alongside Fashion Week production and influencer seeding.
- For Casa Las Tortugas, the agency reports coverage in Vogue, Departures, The Wall Street Journal, The New York Times, Travel + Leisure, National Geographic Traveler and USA Today.
- The firm's public coverage log remained active in 2025, recording placements for Sivan, El Fenn, SHAO New York and other clients.

## Latest updates

- **2025-10** — L.E.R. reported that Lucy Dacus wore client Sivan in a New York Times feature.
- **2025-09** — L.E.R. logged Travel + Leisure coverage of El Fenn in a feature on notable hotel stores.
- **2025-09** — L.E.R. highlighted WWD coverage of SHAO New York's Fall/Winter 2025 runway show.

## Links

- Website: https://lerpr.com
- LinkedIn: https://www.linkedin.com/company/l-e-r-public-relations
- Twitter/X: https://twitter.com/LER_Publicity
- Instagram: https://www.instagram.com/LER_Publicity/
- Facebook: https://www.facebook.com/LER-Public-Relations-124943544217581/

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Profile page: https://yespress.io/ler-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-21