# Leore Avidar

> Leore Avidar is the founder and CEO of Alt and the co-founder and former CEO of Lob. His background spans derivatives trading at Citigroup, technical business development at Amazon Web Services, direct mail automation, and marketplaces for physical collectibles. Basketball, card collecting, and a stated commitment to employee development recur in his public interviews.

- **Role:** Founder and CEO at Alt
- **Organizations:** Alt, Lob, Amazon Web Services, Citigroup
- **From:** Milwaukee, United States
- **Education:** BBA in Finance, University of Michigan - Stephen M. Ross School of Business
- **Known for:** Co-founded Lob, which reported more than 10,000 customers and almost one billion pieces of mail sent by May 2022., Founded Alt, whose marketplace was available in 76 countries as of July 2025., Built businesses connecting software with physical mail and collectibles.

## Career timeline

- **2011-2012** — Worked as a hybrid/asset management derivatives trader at Citigroup.
- **2012-2013** — Worked in technical business development for startups and venture capital at AWS.
- **2013** — Co-founded Lob with Harry Zhang; joined Y Combinator’s summer 2013 batch.
- **2020** — Founded Alt, initially focused on sports cards.
- **2024** — Dealroom records the end of his Lob CEO tenure.
- **2025** — Alt obtained a commitment of up to $40 million in revolving credit capacity from Trinity Capital.

## Achievements

- Co-founded Lob, which reported more than 10,000 customers and almost one billion pieces of mail sent by May 2022.
- Founded Alt, whose marketplace was available in 76 countries as of July 2025.
- Built businesses connecting software with physical mail and collectibles.

## Latest updates

- **2025-07** — Trinity Capital announced a commitment of up to $40 million in an asset-based revolving credit facility for Alt, with Avidar identified as founder and CEO.

## Links

- Website: http://leoreavidar.com
- LinkedIn: https://www.linkedin.com/in/bavidar/
- Twitter/X: https://twitter.com/leoreavidar
- GitHub: https://github.com/leore
- Instagram: https://www.instagram.com/leoreavidar/

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Profile page: https://yespress.io/leore-avidar
Published by YesPress — https://yespress.io
Last updated: 2026-10-08