# Leonardo Bonanni

> Leonardo Bonanni is the founder and CEO of Sourcemap, the supply chain mapping company he spun out of his PhD research at the MIT Media Lab. What began in 2008 as a 'Wikipedia for supply chains' became enterprise software that helps the world's largest brands in food, apparel, electronics, pharmaceuticals and automotive trace their products down to raw-material origins - tanneries, farms, mines and slaughterhouses. He testified before the US Senate and the French Senate on traceability, spoke at TEDxMilano, and has been named among the most influential people in business ethics.

- **Role:** Founder and CEO at Sourcemap
- **Organizations:** Sourcemap, MIT Media Lab (Tangible Media Group)
- **Nationality:** American
- **Education:** Bachelor's degree, Columbia University, Master's degrees, Massachusetts Institute of Technology (MIT), PhD, MIT Media Lab
- **Known for:** Founded Sourcemap, described as the first software to map extended supply chains down to raw-material origins, Named among Ethisphere's 100 Most Influential People in Business Ethics, Featured in Bloomberg Businessweek's Most Promising Social Entrepreneurs

## Career timeline

- **pre-2007** — Worked as an architect, product designer and UI/UX engineer on home appliances, medical devices and diagnostic equipment
- **2008** — Started Sourcemap as a PhD research project at the MIT Media Lab - originally conceived as a 'Wikipedia for supply chains'
- **2011** — Founded Sourcemap Inc. one month after the Tohoku tsunami, helping brands handle supply disruptions; testified before the French Senate
- **2013** — Moved Sourcemap to Lower Manhattan after being contracted on supply chain mapping for Superstorm Sandy recovery under the Bloomberg administration
- **2021** — Testified before the US Senate on traceability technology; featured by MIT News for end-to-end supply chain transparency
- **2022** — Sourcemap named among Time Magazine's Best Inventions
- **2023** — Sourcemap nominated by Fast Company as one of the Most Innovative Companies; Bonanni spoke at TEDxMilano; raised Series B

## Achievements

- Founded Sourcemap, described as the first software to map extended supply chains down to raw-material origins
- Named among Ethisphere's 100 Most Influential People in Business Ethics
- Featured in Bloomberg Businessweek's Most Promising Social Entrepreneurs
- Sourcemap named among Time Magazine's Best Inventions (2022)
- Sourcemap named a Fast Company Most Innovative Company (2023)
- Testified before the US Senate (2021) and French Senate (2011) on traceability
- TEDxMilano speaker (2023)
- Raised over $31M total funding, including a $20M Series B in 2023

## Latest updates

- **2023-06** — Sourcemap raised a $20M Series B, bringing total funding to roughly $31M
- **2023** — Spoke at TEDxMilano on how and why to map supply chains; Sourcemap recognized by Fast Company

## Links

- Website: https://www.leonardobonanni.com
- LinkedIn: https://www.linkedin.com/in/leonardobonanni/
- Twitter/X: https://twitter.com/sourcemap
- YouTube: https://www.youtube.com/user/leonardobonanni
- Facebook: https://facebook.com/sourcemap/

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Profile page: https://yespress.io/leonardo-bonanni
Published by YesPress — https://yespress.io
Last updated: 2026-06-03