# Leon Chaddock

> Leon Chaddock is the founder and CEO of Sentiment.io, a customer-service software company whose roots reach back to the early social-listening market. A former systems engineer, he has spent nearly two decades turning scattered social posts, chats, messages and emails into structured work for contact-center teams, while building a distributed product organization across the United Kingdom, the United States and Bulgaria.

- **Role:** CEO and Founder at Sentiment.io
- **Organizations:** Sentiment.io, Sentiment Metrics, MACRANET LIMITED, Ljfind, Anite
- **Education:** BSc (Hons), Geographical Science and Information Systems, University of Portsmouth
- **Known for:** Founded an early social-media listening and analytics business in 2007., Built Sentiment Metrics to serve more than 300 clients in PR and marketing., Raised a £1 million Series A for Sentiment in 2014 led by Elderstreet Investments, with participation from Netcall.

## Career timeline

- **Before 2007** — Worked as a senior engineer at Anite on systems used across local and central government, including a major London systems-integration project.
- **2003** — Became a director of MACRANET LIMITED.
- **2007** — Founded an early social-media listening and analytics company that developed into Sentiment Metrics.
- **2008-2014** — Served as managing director of Sentiment Metrics, which worked with more than 300 PR and marketing clients.
- **2012** — Sentiment began working with Questers to establish a distributed development team in Sofia, Bulgaria.
- **2014** — Sentiment secured £1 million in Series A financing led by Elderstreet Investments, with participation from Netcall.
- **2017** — Sentiment secured a further £900,000 funding round to expand sales and marketing in the UK and overseas, particularly the United States.
- **2020** — Sentiment won its category at Talkdesk's Innovations in CX event after competing in the Digital Showdown.
- **2025** — Published customer-service articles on AI assistants, low-code automation and omnichannel support through Sentiment's site.

## Achievements

- Founded an early social-media listening and analytics business in 2007.
- Built Sentiment Metrics to serve more than 300 clients in PR and marketing.
- Raised a £1 million Series A for Sentiment in 2014 led by Elderstreet Investments, with participation from Netcall.
- Established an integrated software-development team in Sofia, Bulgaria.
- Led Sentiment to a category win at Talkdesk's Innovations in CX event in 2020.
- Has spoken at webinars and conferences about social customer service and omnichannel messaging.

## Latest updates

- **2025-03** — Sentiment's resource index listed new pieces under Leon Chaddock's name on AI-powered contact-center cost reduction, omnichannel support, low-code AI and AI assistants.
- **2024-01** — Published an article examining how brands approach social customer service.

## Links

- Website: https://sentiment.io
- LinkedIn: http://www.linkedin.com/in/leonmchaddock
- Twitter/X: https://twitter.com/smetrics
- Facebook: https://facebook.com/smetrics

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Profile page: https://yespress.io/leon-chaddock
Published by YesPress — https://yespress.io
Last updated: 2026-08-27