# Lenz Marketing

> Lenz Marketing is a privately held, full-service agency in Decatur, Georgia, with a particular concentration in healthcare. Founded by Richard J. Lenz in 1992 and owned since 2023 by longtime employee Mike Killeen, it combines brand strategy, advertising, digital marketing, websites, public relations, social media, reputation management, and media buying. Its best evidence is practical: multi-site healthcare work, long-running civic partnerships, and a business model built around either extended marketing partnerships or defined projects.

- **Founded:** 1992
- **Headquarters:** Decatur, United States
- **Founders:** Richard J. Lenz (Founder and former President and CEO)
- **Products:** Marketing Partnerships, Project Engagements, Healthcare Marketing, Brand Strategy and Creative, Web and Digital Marketing
- **Notable:** Built more than 30 years of specialization in healthcare marketing and reports serving more than 100 healthcare clients., Supported Viral Solutions as it expanded from one COVID-19 testing site to nine in its first three months, with branding, a registration website, 20 billboards, radio, PR, signage, and video., Helped rebrand SouthCoast Medical Group as SouthCoast Health, including a new name, identity, website, and integrated campaign.

## Products & services

- **Marketing Partnerships** — Extended engagements that combine consultation, strategic direction, and multiple integrated marketing services, commonly retained for a year or more.
- **Project Engagements** — Defined assignments such as a website, brand development program, or campaign that end when the agreed deliverable is completed.
- **Healthcare Marketing** — HIPAA-aware strategy, patient acquisition, brand development, digital and traditional advertising, SEO, public relations, social media, reputation management, email, creative, and reporting for hospitals, physician groups, and multi-site providers.
- **Brand Strategy and Creative** — Naming, positioning, identity systems, logo design, copywriting, graphic design, video, and campaign creative.
- **Web and Digital Marketing** — Website design and development, SEO, content, digital advertising, analytics, conversion pathways, and custom reporting dashboards.
- **Public Relations and Media** — Media relations, earned-media campaigns, social media, traditional advertising, media buying, and event promotion.

## Achievements

- Built more than 30 years of specialization in healthcare marketing and reports serving more than 100 healthcare clients.
- Supported Viral Solutions as it expanded from one COVID-19 testing site to nine in its first three months, with branding, a registration website, 20 billboards, radio, PR, signage, and video.
- Helped rebrand SouthCoast Medical Group as SouthCoast Health, including a new name, identity, website, and integrated campaign.
- Helped Amplify Decatur raise $50,000 in 2024; Amplify had donated more than $625,000 in unrestricted gifts by that point.
- Created the name and visual identity for Decatur WatchFest26, a 34-day World Cup viewing event, and supported its launch in 2026.
- Completed a founder-to-employee ownership transition in 2023 when Mike Killeen became sole owner after more than 20 years at the agency.
- Moved into 545 N. McDonough Street and launched a new place-inspired identity in 2025.

## Latest updates

- **2026-06** — Decatur WatchFest26 opened as a 34-day World Cup viewing event; Lenz created its name and identity and helped support promotion and concert production.
- **2026-05** — Lenz returned as presenting sponsor for the tenth-anniversary Amplify Decatur Music Festival.
- **2025-10** — The company introduced a new logo tied to its history, its new office, and the physical layout of downtown Decatur.
- **2025-09** — Lenz launched a redesigned SouthCoast Health website focused on stronger patient navigation and digital connection.
- **2025-08** — The agency developed a media pitch around a University Cancer & Blood Center patient's breast-cancer art project and secured major-market coverage.
- **2025-06** — Lenz revealed the name, logo, and identity for Decatur WatchFest26, created with the event's marketing committee.

## Links

- Website: https://www.lenzmarketing.com/
- LinkedIn: https://www.linkedin.com/company/lenzmarketing
- Twitter/X: https://twitter.com/lenzmarketing
- Instagram: https://www.instagram.com/lenzmarketing/
- Facebook: https://www.facebook.com/lenzmarketing

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Profile page: https://yespress.io/lenz-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-20