# Lenus

> Lenus is a Copenhagen healthtech company that gives online health and fitness coaches a combined software platform and commercial support system. Its apps handle client messaging, progress tracking, meal and workout plans, communities and CRM, while optional teams help with marketing, sales and operations. The model turns an individual coach into a more scalable digital business, with Lenus earning recurring platform and service revenue as the coach grows.

- **Founded:** 2016
- **Headquarters:** Copenhagen, Denmark
- **Founders:** Bertram Thorslund (Founder and CEO), Christian Høeg (Co-founder), Kristoffer Dorph (Co-founder)
- **Team size:** Approximately 400 employees worldwide as reported by Lenus in January 2024; LinkedIn lists 201-500 employees.
- **Products:** Lenus Platform, Lenus Client App, Commercial and Inbound Sales Services, Lenus Academy, Lenus Care
- **Notable:** Bootstrapped the core business to hundreds of coaches and tens of thousands of end clients before its first institutional investment., Raised a €52 million Series A in 2021, described at the time as Denmark's largest-ever Series A., Expanded to 12 offices by September 2023, with the United States becoming its largest market in 2022.

## Products & services

- **Lenus Platform** — B2B software for coaches with CRM, onboarding, client tracking, meal and workout plan builders, messaging, groups, payments and workflow automation.
- **Lenus Client App** — Coach-branded consumer experience for interactive plans, activity and habit logging, progress history, chat, notifications and client communities.
- **Commercial and Inbound Sales Services** — Optional strategy, marketing, campaign, project-management and Lenus-employed sales support for coaching partners.
- **Lenus Academy** — Ten-course, 60-plus-hour online holistic health-coach education covering nutrition, sleep, mental well-being, social health and chronic lifestyle disease; currently NASM-accredited and free to active Lenus coaches.
- **Lenus Care** — US-only software program connecting eligible coaching clients with screening, physician support and compounded GLP-1 fulfillment through independent medical and pharmacy partners; Lenus itself is not a healthcare provider.
- **Zenfit** — Coach software platform acquired to broaden Lenus's market and product portfolio.
- **Beefit** — Technically complementary coaching platform acquired through Benefit Technologies ApS.

## Achievements

- Bootstrapped the core business to hundreds of coaches and tens of thousands of end clients before its first institutional investment.
- Raised a €52 million Series A in 2021, described at the time as Denmark's largest-ever Series A.
- Expanded to 12 offices by September 2023, with the United States becoming its largest market in 2022.
- Won the Danish EY Entrepreneur of the Year Tech Award in 2023.
- Grew audited revenue from €7.188 million in 2020 to €45.013 million in 2024.
- Reached slightly positive operating cash flow in 2024 after several years of hyperscale investment.
- Acquired Zenfit in 2021 and Benefit Technologies, the company behind Beefit, in 2024.

## Latest updates

- **2026** — Lenus Care appeared as a US-only program integrating coaching with screening, physician support and access to compounded GLP-1 medication through independent partners.
- **2025-05** — Updated partner terms documented CRM automation, a Partner App, optional Lenus-employed inbound sales representatives, a LITE tier and Lenus Care.
- **2024-10** — Lenus acquired Benefit Technologies ApS, the company behind Beefit, for total consideration of €13.576 million.
- **2024-01** — Lenus launched its online holistic health-coaching academy, now listing 10 courses and more than 60 learning hours.
- **2023-11** — Lenus won the Danish EY Entrepreneur of the Year Tech Award 2023.
- **2023-09** — The company opened its Toronto office, described as its 12th office globally.
- **2023-05** — Lenus raised more than €26 million from EIFO, Tais Clausen, Nikolaj Deichmann and associated investment vehicles.

## Links

- Website: https://www.lenusehealth.com/
- LinkedIn: https://www.linkedin.com/company/lenus-ehealth/
- Twitter/X: https://twitter.com/lenushealth
- YouTube: https://www.youtube.com/channel/UCWYac016H26eU-aM6VFo3AA
- Instagram: https://www.instagram.com/lenus.io/
- Facebook: https://www.facebook.com/Lenusehealth

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Profile page: https://yespress.io/lenus
Published by YesPress — https://yespress.io
Last updated: 2026-08-22