# Lendflow

> Lendflow supplies embedded credit infrastructure for fintechs, lenders and software platforms serving small businesses. Its modular Connect, Intelligence and Automate products combine a lender marketplace, configurable credit decisions and AI operations so customers can offer financing inside their own software.

- **Founded:** 2019
- **Headquarters:** Austin, United States
- **Founders:** Jon Fry (Co-founder and CEO), Matthew Watts (Co-founder and CTO (identified in investor announcements))
- **Products:** Lendflow Connect, Lendflow Intelligence, Lendflow Automate, Second Look Marketplace, Lendflow MCP
- **Notable:** Y Combinator Winter 2021 company., Reported more than $1.5 billion in credit offers during the trailing 12 months as of March 2025; this is offers, not funded originations., Advertises a network of 75+ lenders.

## Products & services

- **Lendflow Connect** — Embedded lender network, widgets, borrower experiences, branded marketplaces and APIs for connecting businesses with financing.
- **Lendflow Intelligence** — Data aggregation, configurable credit decisioning, analytics, scoring and workflow orchestration.
- **Lendflow Automate** — AI agents for document extraction, industry classification, voice calls, chat and email follow-up.
- **Second Look Marketplace** — Routes declined applications to alternative specialized lenders inside a branded borrower experience, with referral-fee tracking.
- **Lendflow MCP** — Hosted Model Context Protocol connection for authenticated AI assistants to retrieve lending data and perform supported actions, subject to account permissions.

## Achievements

- Y Combinator Winter 2021 company.
- Reported more than $1.5 billion in credit offers during the trailing 12 months as of March 2025; this is offers, not funded originations.
- Advertises a network of 75+ lenders.
- Lendflow Automate won the Platinum Embedded Finance Innovation award in Juniper Research’s 2026 Future Digital Awards.

## Latest updates

- **2026-09** — Announced hosted MCP access through ChatGPT and custom connectors for Claude and Grok; actions depend on configuration and permissions.
- **2026-09** — Bizbe Capital launched with Lendflow’s embedded financing infrastructure and lender network.
- **2026-06** — Automate recognized with Juniper Research’s Platinum Embedded Finance Innovation award.

## Links

- Website: https://www.lendflow.com/
- LinkedIn: https://www.linkedin.com/company/lendflow
- Twitter/X: https://twitter.com/lendflowio
- Facebook: https://facebook.com/lendflow

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Profile page: https://yespress.io/lendflow
Published by YesPress — https://yespress.io
Last updated: 2026-10-03