# Legacy Direct Inc.

> Legacy Direct was a Tarrytown, New York sports consultancy and software business founded in 2008 by Ken Brenner and Mark Rockefeller. It assessed the public brands of athletes and entertainers, built three-year plans around technology and philanthropy, and offered LegacyPort and LegacyDashboard to filter incoming opportunities, evaluate them, respond and report. Its unusual commercial move was a free initial assessment followed by paid implementation that an athlete's sponsor could fund. Public records and later profiles show the underlying idea broadening into Legacy Connect and ThatHelps, a social-impact platform for everyday users.

- **Founded:** 2008
- **Headquarters:** Tarrytown, United States
- **Founders:** Ken Brenner (Founder and CEO), Mark Rockefeller (Co-founder; later Chairman and CEO)
- **Products:** Legacy Assessment and Scorecard, Three-Year Legacy Game Plan, LegacyPort, LegacyDashboard, Brand, Technology and Philanthropy Consulting
- **Notable:** Launched with a quantified 100-point framework for athlete reputation and legacy management., Secured Vitaminwater as an early paying client for work with five endorsers., Publicly named Natalie Gulbis, Shane Victorino and Bryan Clay as clients by September 2009.

## Products & services

- **Legacy Assessment and Scorecard** — A 100-point evaluation of an athlete's brand across areas including philanthropic impact, management resources, business partnerships and public opinion.
- **Three-Year Legacy Game Plan** — A free initial plan combining sustainability, philanthropy and technology recommendations before any paid execution commitment.
- **LegacyPort** — A web tool for filtering inbound requests, evaluating opportunities, generating personalized responses, and tracking and reporting activity.
- **LegacyDashboard** — An agent-facing workspace described as bringing real-time market data and evaluation tools into one desktop.
- **Brand, Technology and Philanthropy Consulting** — Ongoing implementation, measurement and strategic support delivered in concert with an athlete's existing representatives.

## Achievements

- Launched with a quantified 100-point framework for athlete reputation and legacy management.
- Secured Vitaminwater as an early paying client for work with five endorsers.
- Publicly named Natalie Gulbis, Shane Victorino and Bryan Clay as clients by September 2009.
- Built LegacyPort and LegacyDashboard concepts around opportunity intake, evaluation and measurement before creator-management software became commonplace.
- Established the operating idea that later broadened through Legacy Connect and ThatHelps from celebrity impact to everyday civic action.

## Latest updates

- **2009-09** — Legacy Direct formally announced its launch with publicly named clients Natalie Gulbis, Shane Victorino and Bryan Clay.
- **2014** — The successor Legacy Connect platform was the subject of engagement and gamification work that later became associated with ThatHelps.
- **2016-01** — Legacy Connect filed federal trademark applications for ThatHelps and related app marks.
- **2019-05** — Forbes profiled ThatHelps in MVP form as a broader social platform for finding and sharing ways to make a positive impact.
- **2024-04** — A software directory listed ThatHelps version 5.15 for iOS, continuing the broader social-impact product lineage.

## Links

- Website: https://legacydirectinc.com
- LinkedIn: https://www.linkedin.com/company/legacy-direct-inc.

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Last updated: 2026-09-21