# Lee Sterling

> Lee Sterling is the Chief Marketing Officer of Simon Property Group, one of the largest owners of shopping malls, Mills and Premium Outlets in the United States. With roughly 25 years in the shopping center business across Simon and Westfield, plus a stint in consumer products, she leads marketing across Simon's three retail platforms. Since re-joining Simon in 2023 she has pushed the company's story that the mall remains a living cultural touchstone - most visibly through the multi-generational 'Meet Me @themall' campaign and the expansion of the ShopSimon digital marketplace.

- **Role:** Chief Marketing Officer at Simon Property Group
- **Organizations:** Simon Property Group, Westfield, Edgewell Personal Care
- **Nationality:** American
- **Education:** B.S. in Marketing, University of Connecticut
- **Known for:** Leads marketing across Simon's three retail platforms - Malls, Mills and Premium Outlets - with a team of roughly 100 marketers., Directed Simon's 2014 brand relaunch campaign as SVP of Brand Management., Launched 'Meet Me @themall' in 2024, distributed across Netflix, Peacock, Hulu, Disney+, Instagram, TikTok and YouTube with 250+ creators.

## Career timeline

- **1998** — Began a roughly 15-year run at Westfield, holding Vice President roles in both Corporate and Field Marketing.
- **2013** — Joined Simon Property Group as Senior Vice President, Brand Management.
- **2014** — Led Simon's high-profile brand relaunch campaign.
- **2020** — Left Simon; moved into consumer products, including work at Edgewell Personal Care on digital and e-commerce content.
- **2023** — Re-joined Simon Property Group as Chief Marketing Officer, overseeing Malls, Mills and Premium Outlets.
- **2024** — Launched the 'Meet Me @themall' campaign targeting Gen Z and expanded the ShopSimon marketplace.

## Achievements

- Leads marketing across Simon's three retail platforms - Malls, Mills and Premium Outlets - with a team of roughly 100 marketers.
- Directed Simon's 2014 brand relaunch campaign as SVP of Brand Management.
- Launched 'Meet Me @themall' in 2024, distributed across Netflix, Peacock, Hulu, Disney+, Instagram, TikTok and YouTube with 250+ creators.
- Expanded and rebranded ShopSimon into a digital marketplace featuring sale merchandise from 360+ retailers.

## Latest updates

- **2024-09** — Simon launched the 'Meet Me @themall' multi-generational campaign under Sterling's marketing leadership.
- **2023** — Re-joined Simon Property Group as Chief Marketing Officer.

## Links

- Website: https://simon.com
- LinkedIn: https://www.linkedin.com/in/leesterling/
- Twitter/X: https://twitter.com/shopsimon
- Instagram: https://www.instagram.com/themall
- Facebook: https://facebook.com/SimonPropertyGroup
- TikTok: https://www.tiktok.com/@themall

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Profile page: https://yespress.io/lee-sterling
Published by YesPress — https://yespress.io
Last updated: 2026-08-11