# Leanplum by CleverTap

> Leanplum began as a mobile A/B testing tool built by two former Google engineers, then followed an inconvenient discovery: marketers and product managers cared more than engineers did. It grew into enterprise software for personalized push, in-app, email and lifecycle campaigns, raised roughly $125 million, and was acquired by CleverTap in 2022 for an undisclosed sum. Its best lesson is not a push-notification trick but a habit - test the customer for the product as rigorously as the product for the customer.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Momchil Kyurkchiev (Co-founder and former CEO/CPO), Andrew First (Co-founder)
- **Products:** Mobile A/B Testing, Marketing Automation, Multi-channel Messaging, Analytics and Segmentation, CleverTap Migration SDKs
- **Notable:** Raised roughly $125 million before its acquisition by CleverTap., Reported three consecutive years of roughly tripling revenue through 2017., Said its services reached about 2 billion app and web users in 2019.

## Products & services

- **Mobile A/B Testing** — Tests app interfaces, content, messages and remotely configurable variables across audience segments.
- **Marketing Automation** — Coordinates behavior-triggered lifecycle campaigns and personalized journeys from one dashboard.
- **Multi-channel Messaging** — Supports push notifications, in-app messages, email, app inbox and web-oriented engagement workflows.
- **Analytics and Segmentation** — Builds behavioral audiences, measures funnels and campaign outcomes, and feeds results back into targeting.
- **CleverTap Migration SDKs** — Later Leanplum SDK releases wrap CleverTap SDKs so customers can migrate through a customer-success-led process while retaining Leanplum features.

## Achievements

- Raised roughly $125 million before its acquisition by CleverTap.
- Reported three consecutive years of roughly tripling revenue through 2017.
- Said its services reached about 2 billion app and web users in 2019.
- Customer material reported up to 30x ROI, more than 150 billion messages sent and 3 billion users across the platform's history.
- Recognized in workplace lists from Fortune and the San Francisco Business Times during its independent-company years.
- Maintained open-source SDKs for iOS, Android, Unity, JavaScript and React Native.

## Latest updates

- **2022-05** — CleverTap announced an agreement to acquire Leanplum for an undisclosed amount, combining Leanplum's A/B testing and mobile engagement strengths with CleverTap analytics and segmentation.
- **2022-11** — Leanplum released Android and iOS SDK changes that bundled CleverTap dependencies to support a manual, customer-success-led migration.
- **2024** — Unity SDK 7.0.0 introduced structural changes intended to improve integration with the CleverTap Unity SDK.
- **2025-07** — Mint reported integration difficulties, layoffs affecting an estimated 60-70 Leanplum employees, the liquidation of the Bulgarian Leanplum entity and the departure of co-founder Momchil Kyurkchiev; CleverTap said customer service and other regions were unaffected.
- **2026-04** — Leanplum's public GitHub organization remained active, with the iOS SDK updated in April 2026 and other SDK repositories updated during late 2025.

## Links

- Website: https://www.leanplum.com
- LinkedIn: https://www.linkedin.com/company/leanplumbyclevertap
- Twitter/X: https://x.com/leanplum
- GitHub: https://github.com/leanplum
- YouTube: https://www.youtube.com/@Leanplum
- Facebook: https://www.facebook.com/leanplum

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Profile page: https://yespress.io/leanplum-by-clevertap
Published by YesPress — https://yespress.io
Last updated: 2026-09-28