# Leanne Perice

> Leanne Perice is the Los Angeles-based founder and CEO of MADE BY ALL and co-CEO of MADE BY US Studios. Her career connects celebrity endorsements, digital talent management, brand partnerships and creator-owned businesses. She published a 2012 academic case study of Jay-Z, founded MADE BY ALL in 2017, and expanded into studio partnerships with Dentsu and TikTok in 2026.

- **Role:** Founder and CEO at MADE BY ALL; Co-CEO at MADE BY US Studios
- **Organizations:** MADE BY ALL, MADE BY US Studios, Interscope Records (former intern), Joe Magnetico & Associates (announced appointment in 2012), Universal Gamers Amateur Association (advisor, documented in 2022)
- **Education:** Bachelor of Science in Public Affairs, Management; certificate in Arts Administration; graduated with honors, Indiana University, Study abroad in international business affairs, University of Oxford, Saïd Business School, Study abroad in international business affairs, Lorenzo de’ Medici, Florence
- **Known for:** Founded MADE BY ALL in 2017., Published a 2012 academic case study on Jay-Z’s career and entrepreneurship., Built a roster reported at 40 creators in March 2026.

## Career timeline

- **2011** — Interned in strategic brand partnerships at Interscope Records.
- **2012** — Graduated from Indiana University with honors; published Music Entrepreneurs in the Twenty-First Century: A Case Study on the Career of Jay-Z in the MEIEA Journal.
- **2012** — Joe Magnetico & Associates announced her appointment as Director of Marketing & Artist Development.
- **2014** — Recalled closing an early creator deal worth $1,000 in a February 2026 interview; this preceded MADE BY ALL’s founding.
- **2017** — Founded MADE BY ALL in Los Angeles.
- **2019** — Established a product development division to co-found brands with clients.
- **2025** — Launched MADE BY US as a cultural marketing and content division, according to her February 2026 podcast biography.
- **2026** — Became co-CEO of the expanded MADE BY US Studios alongside Tanya Cohen; Dentsu announced an exclusive multi-year partnership in June and TikTok announced a micro-series partnership in October.

## Achievements

- Founded MADE BY ALL in 2017.
- Published a 2012 academic case study on Jay-Z’s career and entrepreneurship.
- Built a roster reported at 40 creators in March 2026.
- Established a creator product-development division in 2019.
- Co-leads MADE BY US Studios, which announced partnerships with Dentsu and TikTok in 2026.

## Latest updates

- **2026-10** — On October 21, MADE BY US, Image Nation Studios and Spooky Pictures announced the creator-focused horror label MADE BY SPOOKY, with first projects expected in 2027.
- **2026-10** — On October 14, TikTok announced a MADE BY US Studios partnership for vertical micro-series, including Player and The Knock.
- **2026-06** — On June 17, Dentsu Entertainment announced an exclusive, multi-year partnership with MADE BY US Studios for creator-led entertainment.
- **2026-03** — Discussed a 40-client roster and her MBA framework of meaningful content, brand amplification and access.

## Links

- Website: https://www.madebyall.com/
- LinkedIn: https://www.linkedin.com/in/leanneperice
- Instagram: https://www.instagram.com/leanneperice/

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Profile page: https://yespress.io/leanne-perice
Published by YesPress — https://yespress.io
Last updated: 2026-10-25